Title: CRM Lead Tracking
Author: https://slash.digital
Published: <strong>7 Gennaio 2019</strong>
Last modified: 25 Gennaio 2019

---

Ricerca i plugin

![](https://ps.w.org/lead-overview/assets/banner-772x250.png?rev=2018920)

Questo plugin **non è stato testato con le ultime 3 versioni principali (major releases)
di WordPress**. Potrebbe non essere più mantenuto, o supportato, e potrebbe presentare
problemi di compatibilità se utilizzato con versioni più recenti di WordPress.

![](https://ps.w.org/lead-overview/assets/icon-256x256.png?rev=2018920)

# CRM Lead Tracking

 Di [https://slash.digital](https://profiles.wordpress.org/slashdigital/)

[Scarica](https://downloads.wordpress.org/plugin/lead-overview.zip)

 * [Dettagli](https://it.wordpress.org/plugins/lead-overview/#description)
 * [Recensioni](https://it.wordpress.org/plugins/lead-overview/#reviews)
 *  [Installazione](https://it.wordpress.org/plugins/lead-overview/#installation)
 * [Sviluppo](https://it.wordpress.org/plugins/lead-overview/#developers)

 [Supporto](https://wordpress.org/support/plugin/lead-overview/)

## Descrizione

In the b2b business you create leads instead of purchases on your website. A lead
is a new contact who is generated by (online) marketing activities.

You have to differ between TOFU (top of the funnel) and BOFU (bottom of the funnel)
leads. If you have a TOFU Lead you can also talk about unqualified leads, which 
means you or any other team member has to contact this person in order to find out
if this lead might be business for you. If yes this lead turns into a BOFU Lead 
and may bring you business.
 Of course you only want those qualified leads interesting
for you and your company. The rest might be junk or leads not within your target
group.

Sales is an exclusion process. In order to focus your marketing activities on leads
which are interesting for you and your business, you need to know from which marketing
campaign or keyword (when you are using adwords) those good leads are coming from.

This is where the CRM Lead Tracking plugin comes into play and is going to help 
you to optimize your marketing campaigns.

In combination with simple utm tracking you are able to store your leads within 
wordpress and add the information which lead has been generated by which channel,
ad, newsletter or keyword. This will help you to identify which campaign attracts
which lead.

Combined with a simple export functionality into a .csv file you are able to do 
further processing of your high quality leads.

**Important:** This plugin works only in combination with the **Contact Form 7**
plugin, one of the most famous plugins on wordpress (5+ million installations), 
you can download here: [https://wordpress.org/plugins/contact-form-7/](https://wordpress.org/plugins/contact-form-7/)

## Screenshot

 * [[
 * How it looks like
 * [[
 * Setting up the correct shortcodes

## Installazione

**1. From WordPress**

 * Visit ‘Plugins > Add New’
 * Search for ‘CRM Lead Tracking’ OR upload the .zip archive
 * Click Install and then Activate
 * Go to **Setup** section below.

**2. Manually**

 * Upload the .zip archive to _/wp-content/plugins/_ folder and unzip it OR upload
   already unzipped folder with all the files (if your hosting doesn\’t allow to
   unzip archives in the file manager)
 * Activate the CRM Lead Tracking plugin through the ‘Plugins’ menu in WordPress
 * Go to **Setup** section below.

**Setup**

 * Go to the Contact > Contact forms
 * Click on Edit on the form you want to be tracking leads from
 * Add the shortcode on the very top (before all the labels)
    [lead_overview]
 * Change your text fields shortcodes from the default your- prefix
    [text* your-
   name] to first- prefix [text* first-name]

So in the end it should look like this:

    ```
    [lead_overview]
     Your Name (required)
        [text* first-name] 
     Last Name (required)
        [text* last-name] 
     Your Email (required)
        [email* your-email] 
     Subject
        [text your-subject] 
     Your Message
        [textarea your-message] 

    [submit \"Send\"]
    ```

**That’s it.** You are ready to track your leads.
 They will appear in the Lead 
Overview menu.

(Optional)**Google Analytics Campaign tracking**

In order to track the leads on GA campaign basis you need to set up the urm parameters:

utm_source=google, facebook, newsletter, etc.
 utm_medium=cpc, email, banner, etc.
utm_campaign=spring_sale, etc. keyword=example_keyword

We recommend to use the url builder from google: [https://ga-dev-tools.appspot.com/campaign-url-builder/](https://ga-dev-tools.appspot.com/campaign-url-builder/)

## FAQ

  I submit a form but nothing appears in the Lead Overview?

Make sure you added the top shortcode and updated the shortcode prefixes in the 
Contact Form 7 form settings.

    ```
    [lead_overview]
     Your Name (required)
        [text* first-name] 
     Last Name (required)
        [text* last-name] 
     Your Email (required)
        [email* your-email] 
     Subject
        [text your-subject] 
     Your Message
        [textarea your-message] 

    [submit \"Send\"]
    ```

*For more details see Installation > Setup section.

## Recensioni

Non ci sono recensioni per questo plugin.

## Contributi e sviluppo

“CRM Lead Tracking” è un software open source. Le persone che hanno contribuito 
allo sviluppo di questo plugin sono indicate di seguito.

Collaboratori

 *   [ https://slash.digital ](https://profiles.wordpress.org/slashdigital/)

[Traduci “CRM Lead Tracking” nella tua lingua.](https://translate.wordpress.org/projects/wp-plugins/lead-overview)

### Ti interessa lo sviluppo?

[Esplora il codice](https://plugins.trac.wordpress.org/browser/lead-overview/) segui
il [repository SVN](https://plugins.svn.wordpress.org/lead-overview/), segui il 
[log delle modifiche](https://plugins.trac.wordpress.org/log/lead-overview/) tramite
[RSS](https://plugins.trac.wordpress.org/log/lead-overview/?limit=100&mode=stop_on_copy&format=rss).

## Meta

 *  Versione **1.1**
 *  Ultimo aggiornamento **7 anni fa**
 *  Installazioni attive **Meno di 10**
 *  Versione WordPress ** 4.0 o superiore **
 *  Testato fino alla versione **5.0.25**
 *  Versione PHP ** 5.3 o superiore **
 *  Lingua
 * [English (US)](https://wordpress.org/plugins/lead-overview/)
 * Tag
 * [b2b](https://it.wordpress.org/plugins/tags/b2b/)[contact form 7](https://it.wordpress.org/plugins/tags/contact-form-7/)
   [crm](https://it.wordpress.org/plugins/tags/crm/)[lead tracking](https://it.wordpress.org/plugins/tags/lead-tracking/)
 *  [Visualizzazione avanzata](https://it.wordpress.org/plugins/lead-overview/advanced/)

## Valutazioni

Non sono state ancora inviate recensioni.

[Lascia la tua valutazione](https://wordpress.org/support/plugin/lead-overview/reviews/#new-post)

[Vedi tutte le recensioni](https://wordpress.org/support/plugin/lead-overview/reviews/)

## Collaboratori

 *   [ https://slash.digital ](https://profiles.wordpress.org/slashdigital/)

## Supporto

Hai qualcosa da dire? Ti serve aiuto?

 [Chiedi nel forum di supporto](https://wordpress.org/support/plugin/lead-overview/)