Title: Meta pixel for WordPress Author: Facebook Published: 6 Novembre 2018 Last modified: 27 Luglio 2026 --- Ricerca i plugin ![](https://ps.w.org/official-facebook-pixel/assets/icon.svg?rev=3158868) # Meta pixel for WordPress Di [Facebook](https://profiles.wordpress.org/facebook/) [Scarica](https://downloads.wordpress.org/plugin/official-facebook-pixel.5.2.2.zip) * [Dettagli](https://it.wordpress.org/plugins/official-facebook-pixel/#description) * [Recensioni](https://it.wordpress.org/plugins/official-facebook-pixel/#reviews) * [Installazione](https://it.wordpress.org/plugins/official-facebook-pixel/#installation) * [Sviluppo](https://it.wordpress.org/plugins/official-facebook-pixel/#developers) [Supporto](https://wordpress.org/support/plugin/official-facebook-pixel/) ## Descrizione This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. [Learn More](https://www.facebook.com/business/learn/facebook-ads-pixel) The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. [Learn More](https://www.facebook.com/business/help/2041148702652965?id=818859032317965) You can find more information about our Privacy Policy [here](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). ## Installazione **To install from your WordPress site** 1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New. 2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’. **To download and install plugin from Facebook Events Manager** [Facebook Help Page](https://www.facebook.com/business/help/881403525362441) **Configure plugin for first use** After plugin installed: 1. Go to settings page of the plugin. 2. Click Get Started. 3. Complete the Facebook Business Extension flow. 4. Agree to share your access token with your site. ## FAQ ### Where can I find more information on Facebook Pixel? You can find more information on the [Facebook Pixel](https://www.facebook.com/business/learn/facebook-ads-pixel). ### Where can I find more information on Conversions API? You can find more information on the [Conversions API](https://www.facebook.com/business/help/2041148702652965). ### Where can I find more information on Facebook for WordPress plugin? You can refer to [this page](https://www.facebook.com/business/help/881403525362441?helpref=faq_content) ### Where can I find support? Se hai problemi o domande, puoi chiedere all’interno del [forum del plugin Facebook for WordPress](https://wordpress.org/support/plugin/official-facebook-pixel). ### I am a developer. Can I help improve the plugin? Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the [plugin repository](https://github.com/facebookincubator/Facebook-Pixel-for-WordPress). ## Recensioni ![](https://secure.gravatar.com/avatar/fda9315e22a351438b36f511d1178d424174f59d252e4c41daf54e30dd007fa5? s=60&d=retro&r=g) ### 󠀁[Problematic + performance issues every time](https://wordpress.org/support/topic/problematic-performance-issues-every-time/)󠁿 [omegasix](https://profiles.wordpress.org/omegasix/) 11 Aprile 2026 1 risposta Problematic + performance issues every time ![](https://secure.gravatar.com/avatar/1c85c8a25e7306c6c793cee78b765013b735285d873a2b6ba687535ff5bfc11c? s=60&d=retro&r=g) ### 󠀁[Plugin full of errors](https://wordpress.org/support/topic/plugin-full-of-errors/)󠁿 [mithoog](https://profiles.wordpress.org/mithoog/) 25 Febbraio 2026 1 risposta Worse plugin ever. Not working. No error displayed. Just "Connection Pending" ![](https://secure.gravatar.com/avatar/92a3497415c20010986c8c393d1b2b1d339ba6ae59af5e0c6c25fced7e431ec2? s=60&d=retro&r=g) ### 󠀁[Just trying out](https://wordpress.org/support/topic/just-trying-out/)󠁿 [iamsakyibright](https://profiles.wordpress.org/iamsakyibright/) 2 Gennaio 2026 1 risposta Just trying out I will come and give full review when I enjoyed using it ![](https://secure.gravatar.com/avatar/45a61fd5115da1934d3ab677859d5fbae1befc7245177f8970ce4bca2f5d2a31? s=60&d=retro&r=g) ### 󠀁[Erros frequentes](https://wordpress.org/support/topic/erros-frequentes/)󠁿 [ronnycbo](https://profiles.wordpress.org/ronnycbo/) 19 Dicembre 2025 1 risposta Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores. ![](https://secure.gravatar.com/avatar/b2784cd6f6507bb4f00632c51c5afb49717ef6d9f36faeb9682315bebd9dd5be? s=60&d=retro&r=g) ### 󠀁[Disappointing for such a big company](https://wordpress.org/support/topic/disappointing-for-such-a-big-company/)󠁿 [BINAIR=E Group](https://profiles.wordpress.org/binaire/) 13 Dicembre 2025 1 risposta Terrible UI, one of the worst I've ever seen, full of display bugs.I'm getting one critical error message per day since it's installed.Meta won't give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we've been forced to use their archaic code and plugin in order to get support for missing data.What also doesn't help is that in the Meta Data Source it's not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it's accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups. ![](https://secure.gravatar.com/avatar/e1efa552412525312ade86f45c3b1dc9d5ba24e36538fe8d48c63059c93bf503? s=60&d=retro&r=g) ### 󠀁[Good](https://wordpress.org/support/topic/good-9042/)󠁿 [vuhienctld](https://profiles.wordpress.org/vuhienctld/) 28 Novembre 2025 1 risposta Cài plugin này giúp kết nối facebook vô website đơn giản. [ Leggi tutte le recensioni di 165 ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Contributi e sviluppo “Meta pixel for WordPress” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito. Collaboratori * [ Facebook ](https://profiles.wordpress.org/facebook/) “Meta pixel for WordPress” è stato tradotto in 30 lingue. Grazie a [chi traduce](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel/contributors) per il contributo. [Traduci “Meta pixel for WordPress” nella tua lingua.](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) ### Ti interessa lo sviluppo? [Esplora il codice](https://plugins.trac.wordpress.org/browser/official-facebook-pixel/) segui il [repository SVN](https://plugins.svn.wordpress.org/official-facebook-pixel/), segui il [log delle modifiche](https://plugins.trac.wordpress.org/log/official-facebook-pixel/) tramite [RSS](https://plugins.trac.wordpress.org/log/official-facebook-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 5.2.2 – 2026-07-23 * Fix – Fix WooCommerce/YITH subscription fatal on missing products/cart items and add regression tests by @ukilla in #150 * Dev – Fix missing Copyright notice in local-config-sample.php by @vahidkay-meta in #173 * Fix – Harden admin notice dismiss control and resolve Plugin Check findings by@ vahidkay-meta in #174 [See changelog for all versions](https://raw.githubusercontent.com/facebookincubator/Facebook-Pixel-for-Wordpress/refs/heads/main/changelog.txt). ## Meta * Versione **5.2.2** * Ultimo aggiornamento **3 mesi fa** * Installazioni attive **400.000+** * Versione WordPress ** 5.7 o superiore ** * Testato fino alla versione **7.0.7** * Versione PHP ** 7.4 o superiore ** * Lingue * [Catalan](https://ca.wordpress.org/plugins/official-facebook-pixel/), [Czech](https://cs.wordpress.org/plugins/official-facebook-pixel/), [Danish](https://da.wordpress.org/plugins/official-facebook-pixel/), [Dutch](https://nl.wordpress.org/plugins/official-facebook-pixel/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/official-facebook-pixel/), [English (Australia)](https://en-au.wordpress.org/plugins/official-facebook-pixel/), [English (Canada)](https://en-ca.wordpress.org/plugins/official-facebook-pixel/), [English (South Africa)](https://en-za.wordpress.org/plugins/official-facebook-pixel/), [English (UK)](https://en-gb.wordpress.org/plugins/official-facebook-pixel/), [English (US)](https://wordpress.org/plugins/official-facebook-pixel/), [French (Canada)](https://fr-ca.wordpress.org/plugins/official-facebook-pixel/), [French (France)](https://fr.wordpress.org/plugins/official-facebook-pixel/), [Galician](https://gl.wordpress.org/plugins/official-facebook-pixel/), [German](https://de.wordpress.org/plugins/official-facebook-pixel/), [Hungarian](https://hu.wordpress.org/plugins/official-facebook-pixel/), [Italian](https://it.wordpress.org/plugins/official-facebook-pixel/), [Lithuanian](https://lt.wordpress.org/plugins/official-facebook-pixel/), [Marathi](https://mr.wordpress.org/plugins/official-facebook-pixel/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/official-facebook-pixel/), [Romanian](https://ro.wordpress.org/plugins/official-facebook-pixel/), [Russian](https://ru.wordpress.org/plugins/official-facebook-pixel/), [Serbian](https://sr.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Chile)](https://cl.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Spain)](https://es.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/official-facebook-pixel/), [Swedish](https://sv.wordpress.org/plugins/official-facebook-pixel/), [Turkish](https://tr.wordpress.org/plugins/official-facebook-pixel/), e [Ukrainian](https://uk.wordpress.org/plugins/official-facebook-pixel/). * [Traduci nella tua lingua](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) * Tag * [Conversions API](https://it.wordpress.org/plugins/tags/conversions-api/)[facebook](https://it.wordpress.org/plugins/tags/facebook/) [meta](https://it.wordpress.org/plugins/tags/meta/)[meta ads](https://it.wordpress.org/plugins/tags/meta-ads/) [pixel](https://it.wordpress.org/plugins/tags/pixel/) * [Visualizzazione avanzata](https://it.wordpress.org/plugins/official-facebook-pixel/advanced/) ## Valutazioni 2.7 su 5 stelle. * [ 59 recensioni a 5-stelle ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=5) * [ 6 recensioni a 4-stelle ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=4) * [ 4 recensioni a 3-stelle ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=3) * [ 12 recensioni a 2-stelle ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=2) * [ 83 recensioni a 1-stelle ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=1) [La tua recensione](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/#new-post) [Vedi tutte le recensioni](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Collaboratori * [ Facebook ](https://profiles.wordpress.org/facebook/) ## Supporto Problemi risolti negli ultimi due mesi: 0 su 1 [Chiedi nel forum di supporto](https://wordpress.org/support/plugin/official-facebook-pixel/)