Title: Email Marketing for WordPress and WooCommerce &#8211; Retainful
Author: retainful
Published: <strong>9 Marzo 2026</strong>
Last modified: 27 Maggio 2026

---

Ricerca i plugin

![](https://ps.w.org/retainful/assets/banner-772x250.png?rev=3477926)

![](https://ps.w.org/retainful/assets/icon-256x256.png?rev=3477926)

# Email Marketing for WordPress and WooCommerce – Retainful

 Di [retainful](https://profiles.wordpress.org/retainful/)

[Scarica](https://downloads.wordpress.org/plugin/retainful.1.0.7.zip)

 * [Dettagli](https://it.wordpress.org/plugins/retainful/#description)
 * [Recensioni](https://it.wordpress.org/plugins/retainful/#reviews)
 *  [Installazione](https://it.wordpress.org/plugins/retainful/#installation)
 * [Sviluppo](https://it.wordpress.org/plugins/retainful/#developers)

 [Supporto](https://wordpress.org/support/plugin/retainful/)

## Descrizione

**[Retainful](https://www.retainful.com?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=retainful)
is a powerful email marketing tool for WooCommerce and WordPress** that gives you
everything to grow revenue —without the complexity or enterprise pricing. Build 
your list, recover abandoned carts, automate customer journeys, and send beautiful
email campaigns, capture email addresses with signup forms & exit intent popups,
and more.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### The Problem with Most Email Marketing Tools

You’ve tried the big platforms. You know the frustration: complicated interfaces,
expensive pricing tiers that punish growth, and integrations that never quite work
the way you need. Your WordPress / WooCommerce store deserves an email marketing
solution that actually understands eCommerce—one that connects deeply with your 
customer data and helps you sell more without the headaches.

Retainful was built specifically for WordPress and WooCommerce store owners who 
want professional email marketing without hiring a team to manage it.

#### Why Store Owners Trust Retainful

 * **Built for WooCommerce** – Not a generic tool with a WooCommerce add-on. Deep
   native integration from day one.
 * **Complete automation** – Pre-built flows for abandoned cart recovery, customer
   winback, welcome series, and post-purchase follow-ups ready to activate in minutes.
 * **Beautiful emails, zero coding** – Drag and drop email editor with ready-made
   templates designed for conversions.
 * **Grow your list faster** – Exit-intent popups, add-to-cart popups, and embedded
   signup forms capture more subscribers.
 * **Smart segmentation** – Send the right message to the right customer based on
   purchase history, behavior, and engagement.
 * **One dashboard, all your stores** – Manage multiple WooCommerce sites from a
   single Retainful account.
 * **Affordable at any scale** – Predictable pricing that doesn’t punish you for
   growing your list.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 📧 Email Campaigns & Newsletters

Create and send one-time email campaigns or recurring newsletters that your subscribers
actually want to open. Segment your audience, personalize your content, and track
performance with detailed analytics.

 * One-time promotional campaigns
 * Recurring newsletter broadcasts
 * A/B testing for subject lines
 * Send time optimization
 * Automated follow-up emails
 * Detailed campaign analytics

### ⚡ Email Automation & Flows

Set up automated email sequences that run 24/7, turning browsers into buyers and
one-time customers into loyal fans. Our visual automation builder makes it easy 
to create sophisticated customer journeys without technical skills.

**Pre-built automation flows included:**

 * **Abandoned Cart Recovery** – Automatically remind customers about items left
   in their cart and recover lost sales
 * **Browse Abandonment** – Re-engage visitors who viewed products but didn’t add
   to cart
 * **Welcome Email Series** – Make a great first impression when new subscribers
   join your list
 * **Post-Purchase Thank You** – Build loyalty with personalized thank you emails
   after every order
 * **Customer Winback** – Reconnect with customers who haven’t purchased in a while
 * **Order Follow-Up** – Request reviews, suggest related products, and keep the
   conversation going

Each flow is ready to activate with proven templates—or customize every detail to
match your brand.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 🎨 Drag and Drop Email Editor

Design professional emails that look great on every device. No coding, no design
skills required. Just drag, drop, and publish.

 * Visual drag and drop interface
 * Mobile-responsive designs
 * Product blocks that pull directly from your WooCommerce catalog
 * Dynamic content based on customer data
 * Save and reuse custom templates
 * HTML editing for advanced users

### 📝 Ready-Made Email Templates

Start with conversion-optimized templates designed specifically for eCommerce. Every
template is fully customizable and mobile-ready.

 * Cart recovery templates
 * Welcome series templates
 * Promotional campaign templates
 * Holiday and seasonal templates
 * Transactional email templates
 * Newsletter layouts

### 📋 Signup Forms & List Building

Capture more email subscribers with high-converting forms that appear at exactly
the right moment.

 * **Exit-Intent Popups** – Capture leaving visitors before they’re gone
 * **Add-to-Cart Popups** – Collect emails when purchase intent is highest
 * **Welcome Popups** – Greet new visitors with an offer they can’t refuse
 * **Embedded Newsletter Subscription Forms** – Place signup forms anywhere on your
   site

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 👥 Lists, Segments & Audience Management

Organize your subscribers and send targeted messages that resonate. Complete audience
management tools give you full control over your customer data.

 * Unlimited lists and segments
 * Behavior-based segmentation (purchase history, email engagement)
 * Dynamic segments that update automatically
 * Customer profiles with complete purchase history
 * Import/export subscribers
 * GDPR-compliant list management, double opt-in, and more

### 🛒 Deep WooCommerce Integration

Retainful doesn’t just connect to WooCommerce—it becomes part of it. Use your store
data for truly personalized email marketing automation.

 * Real-time cart tracking for recovery campaigns
 * Complete order history based email sequences
 * Product recommendations based on purchase behavior
 * Customer lifetime value tracking
 * Automatic coupon code generation and tracking
 * Revenue attribution for every email

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 🌍 Multi-Language & Multi-Store

Running multiple stores or serving international customers? Retainful scales with
you.

 * **Multi-lingual compatibility** – Send emails in your customers’ preferred language
 * **Multi-store management** – Connect and manage multiple WooCommerce sites from
   one account
 * **Centralized reporting** – See performance across all your stores in one dashboard

### 🎯 Complete Personalization

Every customer is unique. Your emails should be too. Use dynamic content and personalization
to make every message feel like it was written just for them.

 * First name, last name, and custom field personalization
 * Product recommendations based on browsing and purchase history
 * Dynamic coupon codes unique to each recipient
 * Conditional content blocks based on customer segments
 * Personalized subject lines that boost open rates

### Who Should Use Retainful?

✅ **WooCommerce store owners** who want to recover abandoned carts and increase
repeat purchases
 ✅ **Growing eCommerce brands** looking for a Klaviyo or Mailchimp
alternative that won’t break the budget ✅ **Marketers** who need powerful automation
without a steep learning curve ✅ **Agencies** managing email marketing for multiple
client stores ✅ **International sellers** who need multi-language email capabilities

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### Quick Start Guide

**Step 1: Install and Connect Your Store**
 Install & activate the plugin. Create
an account at Retainful and login. The setup wizard will guide you with connecting
your WordPress site / WooCommerce store.

**Step 2: Activate Abandoned Cart Recovery**
 Go to **Retainful dashboard  Flows**
and enable the abandoned cart flow. The pre-built sequence includes three reminder
emails timed to maximize recovery rates. Customize the templates or use them as-
is.

**Step 3: Set Up Your First Popup**
 Navigate to **Retainful dashboard  Signup Forms**
to create an exit-intent popup or welcome form. Choose a template, customize your
offer, and set your display rules.

**Step 4: Send Your First Campaign**

Go to **Retainful dashboard  Campaigns  Create New**. Choose your template, write
your content using the drag and drop editor, select your audience segment, and schedule
your send.

## Screenshot

[⌊Dashboard Overview – See your email marketing performance, revenue attribution,
and key metrics at a glance⌉⌊Dashboard Overview – See your email marketing performance,
revenue attribution, and key metrics at a glance⌉[

**Dashboard Overview** – See your email marketing performance, revenue attribution,
and key metrics at a glance

[⌊Drag and Drop Email Editor – Build beautiful, mobile-responsive emails visually
with WooCommerce product blocks⌉⌊Drag and Drop Email Editor – Build beautiful, mobile-
responsive emails visually with WooCommerce product blocks⌉[

**Drag and Drop Email Editor** – Build beautiful, mobile-responsive emails visually
with WooCommerce product blocks

[⌊Automation Flow Builder – Create sophisticated customer journeys with our visual
automation editor⌉⌊Automation Flow Builder – Create sophisticated customer journeys
with our visual automation editor⌉[

**Automation Flow Builder** – Create sophisticated customer journeys with our visual
automation editor

[⌊Pre-Built Automation Flows – Activate abandoned cart recovery, welcome series,
and winback campaigns in one click⌉⌊Pre-Built Automation Flows – Activate abandoned
cart recovery, welcome series, and winback campaigns in one click⌉[

**Pre-Built Automation Flows** – Activate abandoned cart recovery, welcome series,
and winback campaigns in one click

[⌊Popup & Form Builder – Create exit-intent popups, welcome forms, and add-to-cart
captures⌉⌊Popup & Form Builder – Create exit-intent popups, welcome forms, and add-
to-cart captures⌉[

**Popup & Form Builder** – Create exit-intent popups, welcome forms, and add-to-
cart captures

[⌊Audience Segmentation – Build dynamic segments based on purchase behavior and 
engagement⌉⌊Audience Segmentation – Build dynamic segments based on purchase behavior
and engagement⌉[

**Audience Segmentation** – Build dynamic segments based on purchase behavior and
engagement

[⌊Ready made Email Templates – Start with conversion-optimized templates designed
for eCommerce⌉⌊Ready made Email Templates – Start with conversion-optimized templates
designed for eCommerce⌉[

**Ready made Email Templates** – Start with conversion-optimized templates designed
for eCommerce

[⌊Abandoned Cart Recovery – Automatically recover lost sales with personalized cart
reminder emails⌉⌊Abandoned Cart Recovery – Automatically recover lost sales with
personalized cart reminder emails⌉[

**Abandoned Cart Recovery** – Automatically recover lost sales with personalized
cart reminder emails

## Installazione

 1. Log in to your WordPress dashboard
 2. Navigate to **Plugins  Add New**
 3. Search for **“Retainful”**
 4. Click **Install Now**, then **Activate**
 5. Follow the setup wizard to connect your Retainful account

## FAQ

### How does WooCommerce abandoned cart recovery work?

When a customer adds items to their cart but doesn’t complete checkout, Retainful
tracks this automatically. Your abandoned cart email sequence then triggers, sending
personalized reminders with the exact products they left behind. Most stores recover
10-15% of abandoned carts with automated email sequences.

### Can I use Retainful with my existing email list?

Absolutely. Import your existing subscribers via CSV or connect your current email
platform. Retainful also syncs your WooCommerce customers automatically, so you’re
ready to send from day one.

### Does the drag and drop editor work with WooCommerce products?

Yes. The email editor includes WooCommerce product blocks that pull product images,
titles, prices, and links directly from your catalog. You can feature specific products,
show personalized recommendations, or display items from a customer’s abandoned 
cart.

### What pre-built automation flows are included?

Retainful includes ready-to-activate flows for: abandoned cart recovery, browse 
abandonment, welcome email series, post-purchase thank you, customer winback, order
confirmation, and order follow-up. Each flow includes proven email templates you
can customize or use immediately.

### Can I manage multiple WooCommerce stores?

Yes. Connect multiple WordPress/WooCommerce sites to a single Retainful account.
Switch between stores from your dashboard and view consolidated reporting across
all your properties.

### Is Retainful compatible with multilingual sites?

Yes. Retainful supports multilingual stores and can send emails in your customers’
preferred language. This works with popular translation plugins and multilingual
WooCommerce setups.

### Is Retainful GDPR compliant?

Yes. Retainful includes GDPR-friendly features including consent checkboxes on signup
forms, easy unsubscribe in every email, and double opt-in capabilities to help you
meet compliance requirements.

## Recensioni

![](https://secure.gravatar.com/avatar/45dc3bd48f725a634a28e19a77d4b628f6daf3c826335eea08069f62c1c3c14d?
s=60&d=retro&r=g)

### 󠀁[Excellent support good automations](https://wordpress.org/support/topic/excellent-support-good-automations/)󠁿

 [ecoshopee](https://profiles.wordpress.org/ecoshopee/) 26 Giugno 2026

The support team are very quick to respond and take everything seriously which is
awesome. The service itself is pretty good and there are many options for customization.
Although, I liked the previous version of the application better for it being more
finished and having better options. But I hope the team will carry on their good
spirit and fully develop the newer version to the previous standard.

![](https://secure.gravatar.com/avatar/a5f05ae81d13a385dbf74e76cf04d067cdfd586a5c038e36dbb937bbd985a735?
s=60&d=retro&r=g)

### 󠀁[I love this app](https://wordpress.org/support/topic/i-love-this-app-10/)󠁿

 [](https://profiles.wordpress.org/mirandacastro/) 19 Giugno 2026

I have been using this app for years – the abandoned carts feature has been brilliant
for my online shop. It has paid for itself over and over, year after year. I can
call customers and process their orders lickety split over the phone if they have
trouble ordering online. Tech support is always responsive. It can be a bit slow–
maybe because of the time differences, but it is always helpful.

![](https://secure.gravatar.com/avatar/9bb507462e476e2c2deffd3dddc7e27430a152ef22fd64dd8bfd0f1a2bd7c016?
s=60&d=retro&r=g)

### 󠀁[Awesome support & software](https://wordpress.org/support/topic/awesome-support-software/)󠁿

 [duidelijkonline](https://profiles.wordpress.org/duidelijkonline/) 18 Giugno 2026

Easy to use and the support is amazing!

![](https://secure.gravatar.com/avatar/b1159980afcdb5c935bdb9f9b0b7ed469eadffae7b2df88141558652aea274d4?
s=60&d=retro&r=g)

### 󠀁[Great support from Retainful](https://wordpress.org/support/topic/great-support-from-retainful/)󠁿

 [byehello](https://profiles.wordpress.org/byehello/) 15 Giugno 2026

I was experiencing an issue with the abandoned cart email, but thankfully, Nihasini
resolved it quickly and efficiently. I’d also like to give a big shoutout to this
plugin it’s incredibly user-friendly and a pleasure to use. Keep up the great work,
guys!

![](https://secure.gravatar.com/avatar/16e2b5d2065d2ecba3d584d6f86119c1d2fe7f4283032f1837fbe48b674b5c7e?
s=60&d=retro&r=g)

### 󠀁[Excellent Support & Great Value for Money](https://wordpress.org/support/topic/excellent-support-great-value-for-money/)󠁿

 [shihabhasan087](https://profiles.wordpress.org/shihabhasan087/) 9 Giugno 2026

We’ve had a very positive experience with Retainful. Their support team is responsive,
friendly, and genuinely helpful whenever we’ve needed assistance. The platform offers
excellent features at a reasonable price, making it great value for money. Overall,
it’s a reliable solution backed by outstanding customer service. Highly recommended!

![](https://secure.gravatar.com/avatar/40bbb3d150e32db4db31eb4c8f536ccdb98fcbafdf8fed6da5c9e17d289e95d9?
s=60&d=retro&r=g)

### 󠀁[The most helpful developers!](https://wordpress.org/support/topic/the-most-helpful-developers/)󠁿

 [littleblackcatjewellery](https://profiles.wordpress.org/littleblackcatjewellery/)
28 Maggio 2026

The guys at Retainful are just amazing- had a complete mess up with changing my 
old account to the new plugin, and the help I received was second to none! Booked
a call and they got everything sorted for me! Can’t wait to get back to using the
plugin- the most customisable email cart recovery I’ve found for wordpress!

 [ Leggi tutte le recensioni di 28 ](https://wordpress.org/support/plugin/retainful/reviews/)

## Contributi e sviluppo

“Email Marketing for WordPress and WooCommerce – Retainful” è un software open source.
Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di
seguito.

Collaboratori

 *   [ retainful ](https://profiles.wordpress.org/retainful/)

[Traduci “Email Marketing for WordPress and WooCommerce – Retainful” nella tua lingua.](https://translate.wordpress.org/projects/wp-plugins/retainful)

### Ti interessa lo sviluppo?

[Esplora il codice](https://plugins.trac.wordpress.org/browser/retainful/) segui
il [repository SVN](https://plugins.svn.wordpress.org/retainful/), segui il [log delle modifiche](https://plugins.trac.wordpress.org/log/retainful/)
tramite [RSS](https://plugins.trac.wordpress.org/log/retainful/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.7

 * Fixed: Retainful popup preview.

#### 1.0.6

 * Added: Option to load Popup JavaScript locally or via CDN.
 * Fixed: Coupon generation compatibility issue with third-party plugins.

#### 1.0.5

 * Removed: Webhooks for category and product creation.
 * Fixed: Product URL, phone number, and company data in the order webhook payload.

#### 1.0.4

 * Improved: Performance and code quality.
 * Improved: WordPress integration connectivity.
 * Added: WooCommerce REST API support using application passwords.
 * Added: Webhook re-enabling functionality.
 * Added: Multisite (Network Sites) support.

#### 1.0.3

 * Improved: Code quality and performance.
 * Added: Cleanup for Retainful scheduled actions.

#### 1.0.2

 * Added: Clear cache option in admin settings.
 * Fix: Session load in ajax request.

#### 1.0.1

 * Added: WPForm integration.

#### 1.0.0

 * Initial Release

## Meta

 *  Versione **1.0.7**
 *  Ultimo aggiornamento **1 mese fa**
 *  Installazioni attive **500+**
 *  Versione WordPress ** 6.5 o superiore **
 *  Testato fino alla versione **7.0**
 *  Versione PHP ** 7.4 o superiore **
 *  Lingua
 * [English (US)](https://wordpress.org/plugins/retainful/)
 * Tag
 * [email campaigns](https://it.wordpress.org/plugins/tags/email-campaigns/)[Email Marketing](https://it.wordpress.org/plugins/tags/email-marketing/)
   [forms](https://it.wordpress.org/plugins/tags/forms/)[newsletters](https://it.wordpress.org/plugins/tags/newsletters/)
   [popups](https://it.wordpress.org/plugins/tags/popups/)
 *  [Visualizzazione avanzata](https://it.wordpress.org/plugins/retainful/advanced/)

## Valutazioni

 5 su 5 stelle.

 *  [  28 recensioni a 5-stelle     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=5)
 *  [  0 recensioni a 4-stelle     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=4)
 *  [  0 recensioni a 3-stelle     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=3)
 *  [  0 recensioni a 2-stelle     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=2)
 *  [  0 recensioni a 1-stelle     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/retainful/reviews/#new-post)

[Vedi tutte le recensioni](https://wordpress.org/support/plugin/retainful/reviews/)

## Collaboratori

 *   [ retainful ](https://profiles.wordpress.org/retainful/)

## Supporto

Hai qualcosa da dire? Ti serve aiuto?

 [Chiedi nel forum di supporto](https://wordpress.org/support/plugin/retainful/)