Title: The Insertr Author: garethmorgans Published: 12 Dicembre 2019 Last modified: 5 Marzo 2026 --- Ricerca i plugin ![](https://ps.w.org/the-insertr/assets/banner-772x250.png?rev=2211464) ![](https://ps.w.org/the-insertr/assets/icon-256x256.png?rev=2210871) # The Insertr Di [garethmorgans](https://profiles.wordpress.org/garethmorgans/) [Scarica](https://downloads.wordpress.org/plugin/the-insertr.1.6.0.zip) * [Dettagli](https://it.wordpress.org/plugins/the-insertr/#description) * [Recensioni](https://it.wordpress.org/plugins/the-insertr/#reviews) * [Installazione](https://it.wordpress.org/plugins/the-insertr/#installation) * [Sviluppo](https://it.wordpress.org/plugins/the-insertr/#developers) [Supporto](https://wordpress.org/support/plugin/the-insertr/) ## Descrizione The Insertr allows marketers and site owners to dynamically insert words and phrases into landing pages. Control your parameters using a shortcode and simple query string in the page URL. A fallback can be entered for cases where the URL does not contain the expected query string. Options are available for uppercase, lowercase and title case text. Works with the block editor (Gutenberg), classic editor, and ACF shortcode fields. Use the Insertr block in Gutenberg or the [insertr] shortcode anywhere shortcodes are processed. ### Usage **Block editor (Gutenberg):** Add the “Insertr” block from the block inserter (Text category). Set the URL parameter (key), fallback text, and case in the block sidebar. **Shortcode:** Add the following shortcode where you wish to insert a dynamic word or phrase (classic editor, Shortcode block, or ACF shortcode fields): [insertr key=”{urlParameter}” fallback=”{fallbackWord}”] In the shortcode, the “key” option contains the URL parameter you’d like to use. The “fallback” option contains the fallback word to be displayed if the URL does not contain a query string using the URL parameter you’ve defined. For example: We’ll set the URL parameter to be “keyword” which we’ll assign a value for in the URL. Our fallback word will be “PPC Agency” if the correct query string isn’t used. [insertr key=”keyword” fallback=”PPC Agency”] Our link for the page will use a query string with the parameter set above, “keyword”, and the value we’d like to use – in this case we want to dynamically insert “digital agency”. herdl.com?keyword=digital%20agency When this URL is used to visit our landing page, all instances of the shortcode will display “digital agency”. If the query string is not used, all instances of the shortcode will display “ppc agency”. For reference, “%20” is the URL encoded value for a space. ### Advanced Usage You can use multiple shortcodes on the page to dynamically insert different words and phrases. This will require you to use multiple query parameters that are separated by an ampersand, “&”, as shown below. For example: [insertr key=”keyword” fallback=”PPC Agency”] [insertr key=”other” fallback=”PPC Management”] herdl.com?keyword=digital%20agency&other=digital%20experts In the example above, the first shortcode will display “digital agency” and the second shortcode will display “digital experts”. You can also set the letter case using an additional option in the shortcode for uppercase, lowercase and title case. This will determine the letter case of the dynamically inserted words and also the fallback words. For example: [insertr key=”keyword” fallback=”PPC Agency” case=”upper”] herdl.com?keyword=digital%20agency This would display the inserted words in uppercase: “DIGITAL AGENCY” [insertr key=”keyword” fallback=”PPC Agency” case=”lower”] herdl.com?keyword=digital%20agency This would display the inserted words in lowercase: “digital agency” [insertr key=”keyword” fallback=”PPC Agency” case=”title”] herdl.com?keyword=digital%20agency This would display the inserted words in title case: “Digital Agency” ## Installazione You can download the latest release as a `.zip` then head over to your site to install this manually. Once this plugin has been approved on the WordPress marketplace we will update the repository with a link. ## FAQ There are currently no frequently asked questions for this project. ## Recensioni ![](https://secure.gravatar.com/avatar/14eca0efbbced170321e24b4aa19e62f620e5b9b85e5c7eb03aa27c3fed4ae1c? s=60&d=retro&r=g) ### 󠀁[Great for Dynamic Ads](https://wordpress.org/support/topic/great-for-dynamic-ads/)󠁿 [garethmorgans](https://profiles.wordpress.org/garethmorgans/) 6 Febbraio 2020 Using this on sites where I am running PPC campaigns to improve landing page experience ![](https://secure.gravatar.com/avatar/81fd927937835614bee3f2cda42e1b61c659986e75114d14b242c8945cf1aa63? s=60&d=retro&r=g) ### 󠀁[Amazing Plugin!](https://wordpress.org/support/topic/amazing-plugin-1340/)󠁿 [matmoses](https://profiles.wordpress.org/matmoses/) 12 Dicembre 2019 Highly recommended, and well-built plugin. A must for any Google Ads manager! [ Leggi tutte le recensioni di 2 ](https://wordpress.org/support/plugin/the-insertr/reviews/) ## Contributi e sviluppo “The Insertr” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito. Collaboratori * [ garethmorgans ](https://profiles.wordpress.org/garethmorgans/) * [ Alex Blackham ](https://profiles.wordpress.org/b3none/) [Traduci “The Insertr” nella tua lingua.](https://translate.wordpress.org/projects/wp-plugins/the-insertr) ### Ti interessa lo sviluppo? [Esplora il codice](https://plugins.trac.wordpress.org/browser/the-insertr/) segui il [repository SVN](https://plugins.svn.wordpress.org/the-insertr/), segui il [log delle modifiche](https://plugins.trac.wordpress.org/log/the-insertr/) tramite [RSS](https://plugins.trac.wordpress.org/log/the-insertr/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.6.0 * Added: Gutenberg (Insertr) block for the block editor. * Added: Frontend-safe plugin detection for ACF and SEO integrations. * Changed: Plugin now works correctly when used on the frontend (shortcode and block). * Compatibility: Shortcode and ACF support unchanged; block is additive for WordPress 5.0+. #### 1.5.2 – 2025-09-22 * Changed: Updated plugin docs #### 1.5.1 – 2025-09-01 * Changed: Ensured compatibility checks for both free and pro versions of ACF and SEO plugins. * Changed: Removed nonce implementation as it was not needed. * Changed: Updated plugin documentation. * Changed: Organised code for better readability and maintainability. #### 1.5.0 – 2025-08-29 * Added: Enhanced security by validating and sanitising all user inputs. * Added: Implemented robust error handling and logging mechanisms. * Changed: Refactored code for improved readability and maintainability. * Added: Ensured compatibility with ACF. * Added: Support for shortcodes in SEO plugins like Yoast, Rank Math, AIOSEO, and SEOPress. * Changed: Updated documentation. #### 1.4.0 – 2020-01-23 * Added ability to specify fallback case with a default of lowercase. #### 1.3.0 – 2019-12-19 * Added ability to use shortcodes on ACF and Yoast SEO. #### 1.2.0 – 2019-12-13 * Removed redundant comments. #### 1.1.0 * Use the correct WordPress escaping and sanitisation functions. #### 1.0.0 – 2019-12-09 * Initial release. ## Meta * Versione **1.6.0** * Ultimo aggiornamento **3 mesi fa** * Installazioni attive **20+** * Versione WordPress ** 6.3 o superiore ** * Testato fino alla versione **6.8.5** * Versione PHP ** 8.2.0 o superiore ** * Lingua * [English (US)](https://wordpress.org/plugins/the-insertr/) * Tag * [ad manager](https://it.wordpress.org/plugins/tags/ad-manager/)[ads](https://it.wordpress.org/plugins/tags/ads/) [keyword](https://it.wordpress.org/plugins/tags/keyword/) * [Visualizzazione avanzata](https://it.wordpress.org/plugins/the-insertr/advanced/) ## Valutazioni 5 su 5 stelle. * [ 2 recensioni a 5-stelle ](https://wordpress.org/support/plugin/the-insertr/reviews/?filter=5) * [ 0 recensioni a 4-stelle ](https://wordpress.org/support/plugin/the-insertr/reviews/?filter=4) * [ 0 recensioni a 3-stelle ](https://wordpress.org/support/plugin/the-insertr/reviews/?filter=3) * [ 0 recensioni a 2-stelle ](https://wordpress.org/support/plugin/the-insertr/reviews/?filter=2) * [ 0 recensioni a 1-stelle ](https://wordpress.org/support/plugin/the-insertr/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/the-insertr/reviews/#new-post) [Vedi tutte le recensioni](https://wordpress.org/support/plugin/the-insertr/reviews/) ## Collaboratori * [ garethmorgans ](https://profiles.wordpress.org/garethmorgans/) * [ Alex Blackham ](https://profiles.wordpress.org/b3none/) ## Supporto Hai qualcosa da dire? Ti serve aiuto? [Chiedi nel forum di supporto](https://wordpress.org/support/plugin/the-insertr/) ## Donazioni Vuoi sostenere le versioni future? [ Fai una donazione per lo sviluppo ](https://herdl.com/)