Yoast SEO


Migliora la tua SEO WordPress: Scrivi contenuti migliori ed ottieni un sito WordPress completamente ottimizzato usando il plugin Yoast SEO.


Supercharge your website’s visibility and attract organic traffic with Yoast SEO, the WordPress SEO plugin trusted by millions worldwide.

With those millions of users, we’ve definitely helped someone like you! Users of our plugin range from owners of small-town bakeries and local physical stores to some of the world’s largest and most influential organizations. And we’ve done this since 2008!

Yoast SEO Free provides the essentials to kickstart your SEO, and the Yoast SEO Premium plugin and its extensions unlock extra tools and functionality to take your SEO to the next level.


SEO is the most consistent and cost-effective website traffic source, but it can be a challenging and complex maze. Luckily, you don’t have to do this alone. We’re here to help!

Yoast’s mission is SEO for everyone. Whether you’re a beginner or a seasoned expert, Yoast SEO equips you with all the essentials to navigate the complexities of SEO, turning those challenges into opportunities for growth and success.


Creating engaging and optimized SEO titles and meta descriptions has never been easier, faster, and more precise! With the AI title & meta description generator, you’ll save much time. The feature is available for Yoast SEO Premium users.


Are you agonizing over the intricate details of search engine optimization? Are you losing sleep trying to crack the code of SEO algorithms? Is the ever-evolving landscape of SEO leaving you overwhelmed and behind the curve?

These are the everyday struggles website owners face when trying to master the art of SEO and gain that coveted top spot in search results.

With Yoast SEO, you can overcome these challenges and unlock extraordinary gains:

  • Beat the competition: Leave your rivals in the dust with our powerful SEO tools. Outperform industry competitors and enjoy the traffic and recognition you deserve.

  • Streamline your SEO strategy: Bid farewell to the complexities of SEO. Yoast SEO handles the technical aspects, such as canonical URLs and meta tags, automating essential optimizations behind the scenes. Unleash your focus on creating captivating content that connects with your audience.

  • Climb those rankings: Use advanced features like XML sitemaps, title and meta description templating, and Schema.org structured data integration. Empower search engines to fully understand your website, helping you reach the top of search results.

  • Optimize content mastery: Yoast SEO offers comprehensive analysis tools that help elevate your content’s SEO and readability. Get powerful insights and actionable recommendations to craft helpful content that resonates with readers and search engines.


Yoast SEO helps you do WordPress SEO in many ways. Let’s take a look!


Setting up Yoast SEO is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly.

You’ll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.


Although technical optimization is a big part of SEO, it’s not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

  • Get automated technical SEO improvements, like optimized meta tags, right out of the box.

  • Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

  • Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

  • Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

  • Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

  • Significantly improves your website’s loading times, courtesy of our innovative data management techniques tailored for WordPress.

  • [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.


Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website’s performance.

  • Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

  • Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

  • Preview your content as it appears in SERPs, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.

  • Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

  • A dedicated breadcrumbs block ensures your users always know their location within your website.

  • Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.

  • Seamlessly do keyword research right within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

  • Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google.

  • Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

  • Yoast SEO Premium even has advanced AI features, helping you write titles and meta descriptions at the touch of a button thanks to generative AI. The artificial intelligence tool is free to use once you have Yoast SEO Premium.


Yoast SEO empowers you to keep your website in perfect shape, regardless of your role or expertise:

  • Fine-tune your website’s engine, allowing you to focus on creating engaging and valuable content. With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.

  • Structure your website easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

  • Translate valuable content into structured data, allowing search engines to fully comprehend your website’s meaning and context.

  • Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

  • Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.


Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

  • Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO’s powerful analysis.

  • Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.

  • Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.

  • Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

  • Connect your Yoast SEO plugin with Wincher, a powerful SEO tracking tool. Monitor your keyword rankings, and track your website’s visibility in search results.


Il team di Yoast è composto da persone esperte in sviluppo, collaudo, ingegneria informatica e consulenza SEO. Lavoriamo costantemente per essere sempre all’avanguardia negli sviluppi SEO di WordPress e migliorare il plugin versione dopo versione.


We’re here to help you succeed with your SEO goals because empowering our users is at the core of our philosophy!

Onboarding experience: After you install the plugin and run the first-time setup wizard, we offer an intuitive onboarding experience that guides you through the essential settings and features. This ensures you’re making the most out of your new plugin, step by step.

Courses in Yoast SEO academy: If you’re looking for a structured learning path, our Yoast SEO academy offers free and paid online courses. These lessons cover everything from the basics of WordPress to advanced SEO techniques. Signing up for Yoast SEO Premium also gives you access to all the courses at no extra charge.

SEO blog: Our regularly updated SEO blog is a treasure trove of information, filled with practical tips, insights, and guides on improving your SEO.

Newsletter: Stay in the loop with our newsletter. It’s more than just news; it’s a timely update on important changes and trends in the SEO world. We’ll also provide you with tips and guides on how to improve your SEO.

Webinars: Our regular webinars provide live and interactive learning experiences. They cover various topics and are designed to help you get started with SEO, no matter your skill level.


Investing in Yoast SEO Premium gives you FULL access to all courses, from SEO copywriting to ecommerce SEO. These courses equip you with more advanced knowledge, skills, and tips to help your website grow and succeed. Get two great products for a single price with Yoast SEO Premium and the Yoast SEO academy!


Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you’ll also get 24/7 personalized support that takes away your worry.

  • Optimize your content and diversify your keywords using synonyms and related keyphrases. Expand your reach and deliver more natural, engaging content to your audience. You can optimize up to 5 keyphrases with Yoast SEO Premium.

  • Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.

  • Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent “404: page not found” errors and retain valuable traffic and backlinks.

  • Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article’s depth and authority by recommending related posts to link to.

  • Gain precise control over your page’s appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.

  • Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, like finding unlinked content, with the Yoast SEO workouts.

  • Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)

  • Take advantage of the IndexNow integration, which instantly pings search engines like Microsoft Bing every time you publish or update content to ensure timely indexing.

  • Easily create optimized SEO titles and meta descriptions at the touch of a button, thanks to generative AI. Crafting optimized and engaging SEO titles and meta descriptions has never been faster and easier.

  • Get 24/7 personalized e-mail support, so no matter when a question or issue arises, you’re never left in the dark. Whether it’s a technical hurdle or simply a need for guidance, our dedicated support team is always available to assist.

  • Avoid your content being used to train AI bots: Effortlessly safeguard your intellectual property, uphold data privacy, and maintain control over content by blocking AI bots from scraping it. These AI web crawlers include OpenAI’s GPTBot, Common Crawl’s CCBot and Google-Extended, used to train Google Gemini.


Take your WordPress SEO to new heights with these powerful Yoast SEO add-ons:

  • Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.

  • Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.

  • Yoast News SEO: Amplify your visibility and performance in Google News, allowing your news website to reach a broader audience.

  • Yoast WooCommerce SEO: Enhance your online shop’s discoverability with extra tools designed specifically for online stores, helping you drive more targeted traffic and dominate the search results for your products. It has generative AI tools to help you write great titles and meta descriptions for your products! Also, use WooCommerce SEO to easily import and export global identifiers like GTIN8, UPC, and ISBN for your products.


Find a bug in Yoast SEO? We welcome your bug reports! Please report bugs in the WordPress SEO repository on GitHub. Note that GitHub is not a support forum but an efficient platform for addressing and resolving issues efficiently.


For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively.

Take your SEO skills to new heights with “WordPress SEO – The Definitive Guide” by Yoast – a must-read for WordPress SEO enthusiasts. Discover more exceptional plugins and solutions by Team Yoast, tailored to enhance your digital presence and achieve unparalleled success.


  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.


Questo plugin fornisce 2 blocchi.

  • Yoast How-to Create a How-to guide in an SEO-friendly way. You can only use one How-to block per post.
  • Yoast FAQ List your Frequently Asked Questions in an SEO-friendly way.


Iniziare con Yoast SEO prevede solo due passaggi: l’installazione e la configurazione del plugin. Yoast SEO è progettato per funzionare con le esigenze specifiche del tuo sito, quindi non dimenticare di passare attraverso la procedura guidata di configurazione di Yoast SEO come spiegato nel passaggio ‘dopo l’attivazione’!


  1. Vai nella pagina dei plugin nella bacheca e seleziona ‘Aggiungi nuovo’;
  2. Ricerca “Yoast SEO”;
  3. Attiva Yoast SEO dalla pagina dei tuoi Plugin;
  4. Vai a “dopo l’attivazione” sotto.


  1. Carica la cartella ‘wordpress-seo’ nella directory /wp-content/plugins/;
  2. Attiva il plugin Yoast SEO attraverso il menu “Plugin” di WordPress;
  3. Vai a “dopo l’attivazione” sotto.


  1. Dovresti vedere (un avviso per avviare) la prima configurazione di Yoast SEO;
  2. Usa la procedura di configurazione guidata e imposta il plugin per il tuo sito;
  3. Hai finito!


Come funzionano le Sitemap XML nel plugin Yoast SEO?

Avere una mappa del sito XML può essere vantaggioso per la SEO, in quanto Google può recuperare le pagine essenziali di un sito web molto velocemente, anche se la struttura dei collegamenti interni di un sito non è perfetta.
La Sitemap indice (sitemap_index) e le singole sitemap del sito vengono aggiornate automaticamente via via che aggiungi o rimuovi il contenuto e includono i Tipi di contenuto che desideri che i motori di ricerca indicizzino. I Tipi di contenuto segnalati come noindex non appariranno nelle sitemap. Approfondisci il tema delle Sitemap XML.

Come posso aggiungere il mio sito internet a Google Search Console?

È semplice aggiungere il tuo sito web a Google Search Console.
1. Crea un account su Google Search Console e accedi.
2. Fai clic su ‘Aggiungi una proprietà’ nel menu a cascata Cerca proprietà.
3. Inserisci l’URL del sito nella scheda Seleziona il tipo di Proprietà>Prefisso URL e fai clic su ‘Continua’.
4. Fai clic sulla freccia ‘Tag HTML’ per aprire le opzioni.
5. Copia il meta tag.
6. Accedi al tuo sito WordPress.
7. Fai clic sul menu ‘Y SEO’ nella bacheca.
8. Fai clic su ‘Impostazioni SEO>Generale’.
9. Fai clic su ‘Strumenti per Webmaster’.
10. Incolla il codice nel campo Google e fai clic su ‘Salva le modifiche’.
11. Torna nella Google Search Console e fai clic su ‘Verifica’.

Se desideri ulteriori dettagli, vai al nostro articolo nella sezione di aiuto del sito.

Come posso implementare i breadcrumb di Yoast SEO?

I passaggi seguenti sono una soluzione temporanea in quanto le modifiche manuali apportate ai file dei temi potrebbero essere sovrascritte con i futuri aggiornamenti dei temi. Ti suggeriamo di contattare lo sviluppatore del tema per una soluzione permanente. Abbiamo scritto un articolo (in inglese) importance of breadcrumbs for SEO.

Per implementare la funzione breadcrumbs in Yoast SEO, dovrai modificare il tuo tema. Ti consigliamo di eseguire un backup prima di qualsiasi modifica dei file dei temi. Il tuo host provider può aiutarti a eseguire un backup.
Copia il seguente codice nel tema in cui vuoi che siano visualizzati i breadcrumb. Se non sei sicuro, dovrai sperimentare dove inserirlo:

if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );

I luoghi più comuni in cui puoi posizionare i breadcrumb sono all’interno del file single.php e o page.php appena sopra il titolo della pagina. Un’altra opzione che rende davvero facile aggiungerli in alcuni temi è semplicemente incollare il codice alla fine del file header.php.

Nella maggior parte dei temi non-Woo, questo pezzo di codice non dovrebbe essere aggiunto al tuo file functions.php.
In alternativa, puoi aggiungere manualmente lo shortcode per i breadcrumb a singoli articoli o pagine: [wpseo_breadcrumb]

Se hai bisogno di maggiori dettagli o una guida dettagliata, leggi la nostrar Giuda all’implementazione dei breadcrumb di Yoast.

Come posso fare per non indicizzare gli URL?

Yoast SEO fornisce nolte opzioni per impostare i noindex per un’URL o un gruppo di URL. Leggi come impostare i noindex in questa guida.

Google mostra la descrizione sbagliata, come posso risolvere?

Se hai creato delle belle metadescrizioni per i tuoi articoli del blog, niente è più fastidioso di Google che mostra totalmente un’altra descrizione per il tuo sito nello snippet risultati di ricerca.

Possibili cause possono essere:
1. una descrizione sbagliata nel codice
2. la cache di Google obsoleta
3. la manipolazione dei termini di ricerca
4. Google ha ignorato la meta descrizione

Leggi qui come risolvere il problema della descrizione sbagliata.

Quanto spesso viene aggiornato Yoast SEO?

Yoast SEO è aggiornato ogni 2 settimane. Se vuoi sapere perché, leggi questo articolo in cui spieghiamo perché rilasciamo aggiornamenti ogni 2 settimane!

Come posso ottenere supporto?

Poiché il nostro plugin gratuito viene utilizzato da milioni di persone in tutto il mondo, non riusciamo ad offrirti un supporto completo via email. In caso di problemi con il plugin Yoast SEO per WordPress, puoi chiedere assistenza sul nostro forum di supporto all’indirizzo wordpress.org o passare alla versione Premium o consultare la nostra sezione di aiuto all’indirizzo yoast.com/help/.

I plugin che compri su Yoast sono chiamati ‘plugin premium’ (anche se Premium non è nel nome) e includono un anno di aggiornamenti e supporto personale via email. Questo significa che puoi contattare il nostro team di supporto per ogni domanda riguardo a tali plugin.

Leggi tutto su come ottenere supporto

Cosa succede ai miei dati se abilito il monitoraggio sull’utilizzo?

Questa pagina su yoast.com spiega quali dati raccogliamo per migliorare Yoast SEO. Raccogliamo i dati solo quando acconsenti esplicitamente. Leggi di più su come gestiamo i tuoi dati nella nostra Informativa sulla privacy.

Ho una domanda diversa da quella elencata qui

Puoi trovare la risposta a questa domanda nella sezione di aiuto sul nostro sito: yoast.com/help/.


16 Luglio 2024
There is no possibility to set up SEO title and meta desc. for sub-categories, we have to set up one by one, which is non-sense in 2024!
16 Luglio 2024
This plugin makes SEO management easy! Have been using it for a long time and it never disappointed! Highly recommended.
3 Luglio 2024
Before the new version that was released I would have given this plugin 5 stars, however after the recent update, I can no longer update title tags or meta descriptions in non-production environments. When I save a title tag or a meta description in the page/post editor on a staging site, it does not update. Something in the new version of the plugin is not updating the database properly. There is a tedious workaround for this issue, but if you have a large amount of sites, it is just not practical to implement that on hundreds of staging sites, or every time you have to create a staging site you have to perform this fix just to get the plugin to work. Plugin support just pushes the issue back on me and wants me to alter things in my hosting environment (Kinsta), or add custom settings to wp-config to disable indexables which is just ridiculous. The plugin worked great until the latest version (23.0). I hope they will eventually fix this with an update, but for now I’m looking for another solution for my client sites.
3 Luglio 2024
Yoast is installed and first time configuration is done, the optimization ran successfully. The integration page says elementor integration is active (green checkmark). The yoast website says elementor integration is included even in the free version of the plugin. Yet none of the places Yoast is supposed to show up on elementor editor (of a page or post) are showing up. You can’t see it in the (page settings) the whole tab is missing. you can’t see it in the elementor editor menu the whole menu option is missing. It does not appear on widget properties. This is disappointing as it means you have to use the bulk editor even for new pages you create. Was this made into a premium feature but you forgot to update your documentation and articles? edit (3-July): changed back to 5 stars. When I did the initial installation, I went through all settings and had found the toggles to show the seo tools in pages/posts were turned off, I turned them on. For some reason I found them off again. So I turned them on a second time. Also there were new updates this week to both yoast and elementor. Also yoast gave me a notification that my site’s structure had changed (it hadn’t) and that I need to run the optimization a second time, however I ran the re-optimization. This maybe related to litespeed cache although I cleated it before and after installing yoast. In any case. All is well now.
Leggi tutte le recensioni di 27.716

Contributi e sviluppo

“Yoast SEO” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito.


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Ti interessa lo sviluppo?

Esplora il codice segui il repository SVN, segui il log delle modifiche tramite RSS.



Release date: 2024-07-02

Yoast SEO 23.0 brings more enhancements and bugfixes. Find more information about our software releases and updates here.


  • Removes a redundant database write query, when saving a post.


  • Fixes a bug where unnecessary data was written in the Yoast database on non-production sites (or when the relevant Yoast\WP\SEO\should_index_indexables filter was used to disable such a behavior).


  • Deprecates the Wordproof feature.
  • Deprecates the following classes: Wordproof, Wordproof_App_Config, Wordproof_Helper, Wordproof_Integration_Active_Conditional, Wordproof_Plugin_Inactive_Conditional, Wordproof_Translations.


Release date: 2024-06-18

Yoast SEO 22.9 brings more enhancements and bugfixes. Find more information about our software releases and updates here.


  • Helps guide Elementor users to Yoast when they have the new editor top bar activated.
  • Adds additional filter options for the og:image meta tags.
  • Improves compatibility with custom RSS feeds. Props to @gsusI.


  • Fixes a bug where a PHP notice would be thrown on RSS feeds when a canonical URL can not be created for its parent page.


  • Changes the copy in the admin sidebar from Premium to Upgrades.

Earlier versions

Per il registro delle modifiche delle versioni precedenti, fare riferimento a il registro delle modifiche su yoast.com.