{"id":122047,"date":"2020-05-26T16:50:01","date_gmt":"2020-05-26T16:50:01","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/manceppo-inbound-marketing\/"},"modified":"2023-01-10T08:34:04","modified_gmt":"2023-01-10T08:34:04","slug":"manceppo-inbound-marketing","status":"publish","type":"plugin","link":"https:\/\/it.wordpress.org\/plugins\/manceppo-inbound-marketing\/","author":17935235,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"0.1.0","stable_tag":"0.1.0","tested":"6.1.10","requires":"4.9","requires_php":"5.6","requires_plugins":"","header_name":"Manceppo B2B Marketing Hub","header_author":"Manceppo","header_description":"Combines WordPress and MailChimp to enable inbound marketing. This plugin is great to track visitors, create download forms, register newsletter subscribers and trigger MailChimp Automation flows. Manceppo offers a cloud-based integration enabling marketers a central store for content and profiles. 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the Manceppo B2B Marketing Hub plugin you can connect your\nWordPress website to your Manceppo account and start to build your\ncustom small business B2B marketing stack, based on the tools you\nlove.<\/p>\n\n<p>This plugin will enable you to build landing pages with our form\nbuilder, track visitor behavior and add lead scores.<\/p>\n\n<p>By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive\nyou unleash a complete marketing stack as alternative to expensive\nMarketing Automation solutions.<\/p>\n\n<h3>Connecting WordPress to Manceppo<\/h3>\n\n<p>By installing the Manceppo plugin and connecting to your Manceppo\naccount, you will open up Marketing Automation functionality.<\/p>\n\n<p>The connection enables you to:<\/p>\n\n<ul>\n<li>Create landing pages with forms for downloads<\/li>\n<li>Track visitor behavior across your website<\/li>\n<li>Search and select lead profiles to view or export<\/li>\n<li>Build a lead score based on behavior and profile criteria<\/li>\n<li>Trigger email workflows in other connected tools like MailChimp<\/li>\n<\/ul>\n\n<p>Read the full instruction on how to connect WordPress and Manceppo\nhere <a href=\"https:\/\/manceppo.com\/connecting-wordpress-to-manceppo\">here<\/a>.<\/p>\n\n<h3>Connecting Manceppo to Mailchimp<\/h3>\n\n<p>By connecting Manceppo to MailChimp you will open up nurturing\nfunctionality.<\/p>\n\n<p>The connection enables you to:<\/p>\n\n<ul>\n<li>Add newsletter subscriptions to your WordPress call-to-action forms<\/li>\n<li>Trigger Automation workflows in MailChimp based on behavior on WordPress<\/li>\n<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools<\/li>\n<li>Build a lead score based on activity in emails, on your website and across other tools<\/li>\n<\/ul>\n\n<p>Read the full instruction on how to connect Mailchimp and Manceppo\n<a href=\"https:\/\/manceppo.com\/connecting-manceppo-to-mailchimp\">here<\/a>.<\/p>\n\n<h3>Configure scoring rules<\/h3>\n\n<p>To determine the sales readiness of leads, Manceppo offers lead\nscoring functionality on both behavior and profile criteria.<\/p>\n\n<p>Lead scoring is a way to measure the likeliness of a commercial\nopportunity for a potential customer.<\/p>\n\n<p>The lead scoring features in Manceppo include:<\/p>\n\n<ul>\n<li>Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.<\/li>\n<li>Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.<\/li>\n<li>Multiple lead scores: when you sell multiple products or services, let\u2019s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.<\/li>\n<\/ul>\n\n<p>To set up lead scores in Manceppo to MailChimp, just follow these 3\nsteps <a href=\"https:\/\/manceppo.com\/configuring-lead-scores-in-manceppo\">here<\/a>.<\/p>\n\n<h3>Manceppo features<\/h3>\n\n<p>Manceppo features include:<\/p>\n\n<ul>\n<li>Create landing pages with forms for downloads<\/li>\n<li>Track visitor behavior across your website<\/li>\n<li>Search and select lead profiles to view or export<\/li>\n<li>Build a lead score based on behavior and profile criteria<\/li>\n<li>Trigger email workflows in other connected tools like MailChimp<\/li>\n<li>Add newsletter subscriptions to your WordPress call-to-action forms<\/li>\n<li>Trigger Automation workflows in MailChimp based on behavior on WordPress<\/li>\n<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools<\/li>\n<li>Build a lead score based on activity in emails, on your website and across other tools<\/li>\n<\/ul>\n\n<!--section=faq-->\n<dl>\n<dt id='do%20i%20need%20a%20manceppo%20account%20to%20use%20the%20manceppo%20b2b%20marketing%20hub%20plugin%3F'><h3>Do I need a Manceppo account to use the Manceppo B2B Marketing Hub plugin?<\/h3><\/dt>\n<dd><p>Yes, you need to register <a href=\"https:\/\/app.manceppo.com\/registration\/registerForm\">here<\/a> to create an account.<\/p><\/dd>\n<dt id='is%20a%20manceppo%20account%20free%3F'><h3>Is a Manceppo account free?<\/h3><\/dt>\n<dd><p>Yes, there is a free Manceppo account option, providing our full functionality up until 250 contacts and connecting 2 applications.\nView our pricing for more extensive use of the platform <a href=\"https:\/\/manceppo.com\/pricing\/\">here<\/a>.<\/p><\/dd>\n<dt id='which%20form%20fields%20does%20the%20manceppo%20form%20builder%20support%3F'><h3>Which form fields does the Manceppo form builder support?<\/h3><\/dt>\n<dd><p>The form builder supports default the following fields: Email address, First Name, Last Name, Gender, Company,\nJob Title, Job Function, Number of employees, Industry, Phone, Address 1, Address 2, Postal Code, City, State\/Province, Country<\/p><\/dd>\n<dt id='how%20does%20manceppo%20cover%20gdpr%20compliance%3F'><h3>How does Manceppo cover GDPR compliance?<\/h3><\/dt>\n<dd><p>Please read our <a href=\"https:\/\/manceppo.com\/privacy-policy\/\">privacy policy<\/a> on our GDPR policy and make sure you inform your visitors you use tracking cookies on your website.<\/p><\/dd>\n<dt id='where%20can%20i%20find%20instructions%20on%20how%20to%20implement%20and%20use%20manceppo%3F'><h3>Where can I find instructions on how to implement and use Manceppo?<\/h3><\/dt>\n<dd><p>The Manceppo Academy creates tutorials and \u2018how-to\u2019s on the Manceppo platform. You can find them <a href=\"https:\/\/manceppo.com\/category\/manceppo-academy\/\">here<\/a>.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>0.1.0<\/h4>\n\n<ul>\n<li>Improvements &amp; customers feedback.<\/li>\n<\/ul>\n\n<h4>0.0.5<\/h4>\n\n<ul>\n<li>Make sure Manceppo form page is not cached.<\/li>\n<\/ul>\n\n<h4>0.0.4<\/h4>\n\n<ul>\n<li>Make it possible to use HTML in intro, thank you and submit intro fields.<\/li>\n<\/ul>\n\n<h4>0.0.3<\/h4>\n\n<ul>\n<li>Bug: jQuery object used before declared in page.<\/li>\n<\/ul>\n\n<h4>0.0.2<\/h4>\n\n<ul>\n<li>Bug: Form changes not synced after form is embedded.<\/li>\n<li>Make it possible to add URL as downloadable item.<\/li>\n<li>Make it possible to create a form without download item, only subscription to newsletters.<\/li>\n<li>Added message field in the download form.<\/li>\n<li>Multi lingual form fields.<\/li>\n<\/ul>\n\n<h4>0.0.1<\/h4>\n\n<ul>\n<li>Initial release of Manceppo plugin.<\/li>\n<\/ul>","raw_excerpt":"Generate B2B leads and integrate with MailChimp, Google Analytics, LinkedIn and Pipedrive. 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