Site Kit by Google – Analytics, Search Console, AdSense, Speed

Descrizione

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Statistiche di facile comprensione direttamente nella tua bacheca WordPress
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Strumenti di Google supportati

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: tieni traccia di quanto guadagna il tuo sito.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Screenshot

Installazione

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data. However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installazione da WordPress

  1. Visita Plugin > Aggiungi nuovo.
  2. Cerca Site Kit by Google.
  3. Installa e attiva il plugin Site Kit by Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Installazione manuale

  1. Carica l’intera cartella google-site-kit nella directory /wp-content/plugins/.
  2. Visita Plugin.
  3. Attiva il plugin Site Kit by Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Dopo l’attivazione

  1. Visita il nuovo menu Site Kit.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

Per ulteriori informazioni, visita il sito web ufficiale di Site Kit.

Site Kit è gratuito?

Il plugin Site Kit è gratuito e open source e rimarrà tale. I singoli prodotti Google inclusi in Site Kit sono soggetti a termini e commissioni standard (se presenti) per tali prodotti.

Quali sono i requisiti minimi per Site Kit?

Per installare e utilizzare correttamente Site Kit, il tuo sito deve soddisfare i seguenti requisiti:

  • WordPress versione 5.2+
  • PHP versione 7.4+
  • Browser moderno: Internet Explorer non è supportato
  • È accessibile pubblicamente: non è in modalità manutenzione, accessibile solo tramite password o bloccato in altro modo
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Perché la mia bacheca mostra “raccolta dati” e nessuno dei miei dati di servizio?

Potrebbero essere necessari alcuni giorni dopo la connessione di Site Kit a un servizio Google affinché i dati inizino a essere visualizzati nella bacheca. Il messaggio “raccolta dati” viene in genere visualizzato quando hai configurato di recente un servizio Google (ovvero hai appena creato un nuovo account Analytics) e/o il tuo sito è nuovo e i dati non sono ancora disponibili per la visualizzazione.

Se dopo alcuni giorni visualizzi ancora questo messaggio, non esitare a contattarci sul forum di supporto.

Perché non vengono visualizzati annunci sul mio sito dopo aver collegato AdSense?

Se sei nuovo ad AdSense quando ti connetti tramite Site Kit, il tuo nuovo account AdSense e il tuo sito dovranno essere esaminati manualmente e approvati per gli annunci dal team di AdSense. Gli annunci non verranno visualizzati finché il tuo account e il tuo sito non saranno stati approvati. Consulta questa guida per ulteriori informazioni sul processo di approvazione e sulla timeline.

Puoi verificare lo stato della tua approvazione in Site Kit accedendo a Impostazioni e servizi connessi ad AdSense e facendo clic su Controlla lo stato del tuo sito. Questo link ti indirizzerà ad AdSense. Se vedi “Pronto”, il tuo account e il tuo sito sono stati approvati e dovrebbero visualizzare annunci. Se vedi “Preparazione…”, il tuo account e il tuo sito sono ancora in fase di revisione e il tuo sito non visualizzerà annunci finché non saranno stati approvati.

Se Site Kit ha aggiunto correttamente lo snippet AdSense al tuo sito e il tuo account e il tuo sito sono stati approvati, ma il tuo sito continua a non mostrare annunci, contatta il centro assistenza AdSense per assistenza.

Puoi trovare ulteriori informazioni sul funzionamento di Site Kit con AdSense nella nostra guida alla gestione di AdSense .

Site Kit è conforme al GDPR?

Quando si utilizza Site Kit, i proprietari dei siti sono responsabili della gestione dei requisiti di avviso e consenso, inclusi i requisiti GDPR, come descritto nei Termini di servizio di Google.

Per impostazione predefinita, Site Kit rende anonimi gli indirizzi IP all’attivazione del modulo Google Analytics. Questa impostazione può essere disattivata in Site Kit > Impostazioni > Analisi > Anonimizza gli indirizzi IP.

Esistono numerosi plugin di terze parti che consentono di impedire a Google Analytics, Tag Manager o AdSense di acquisire dati finché un visitatore del sito non acconsente. Alcuni di questi funzionano in modo nativo con Site Kit fornendo configurazioni specifiche del plugin. Puoi saperne di più visitando la nostra pagina sulla conformità e sulla privacy del GDPR.

Dove posso ottenere ulteriore supporto?

Crea un nuovo argomento nel nostro forum di supporto di WordPress.org. Assicurati di seguire le linee guida del forum di supporto quando pubblichi.

Recensioni

4 Agosto 2026 1 risposta
Having Analytics, Search Console, and AdSense data in one admin screen saves me from jumping between tabs constantly. Setup was straightforward with the guided connection flow.
30 Giugno 2026 1 risposta
What better way to understand something than reading the manual or seeing posts from the developers and people writingthe manual! This should make things a lot easier.
1 Giugno 2026 1 risposta
makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good.
30 Maggio 2026 1 risposta
Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away.
27 Maggio 2026
We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing “Display relevant page stats in the Admin bar” option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‘wp_dashboard_setup’, function() { remove_meta_box(‘google_dashboard_widget’, ‘dashboard’, ‘normal’);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.
25 Maggio 2026 1 risposta
tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty
Leggi tutte le recensioni di 1.006

Contributi e sviluppo

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Changelog

1.184.0

Migliorato

  • Update notice text for Site Goals. See #13153.
  • Add Site Goals Survey Triggers. See #13040.
  • Add the steps query parameter to the proxy’s setup URL to specify the number of progress indicator elements in the new setup flow. See #12953.
  • Prevent the Key Metrics widget area from appearing on the dashboard when Analytics is not connected in the new setup flow. See #12906.
  • Ask the site purpose question when continuing without Analytics from the Analytics setup screen. See #12819.
  • Improve PDF accessibility. Props Jaksenc. See #12702.
  • Add new selector anchored notification highlighting the PDF download button. See #12698.
  • Fix bug that could cause multiple modals from showing when Site Goals and the new setup flow are enabled on a new site. See #12652.
  • Add surveys to PDF Report generation. See #12649.
  • Implement the Key Metric PDF widget. See #12554.
  • Add “Monetization” section to PDF Widgets. See #12551.
  • Implement PDF Widgets for “Monetization” -> “Earning performance over time”. See #12550.
  • Add “Your visitor groups” section to PDF Reports. See #12546.
  • Show an error notice on the dashboard when Audience Segmentation setup fails, with the option to retry or opt out. See #12381.
  • Update the setup error notification shown on the splash screen. See #12375.

Corretto

  • Fix Site Goals tour issues with section highlights. See #13146.
  • Fix bug in Email Reporting when Search Console requests fail. See #13085.
  • Fix bug that could cause Site Goals widgets to re-render on load. See #13058.
  • Fix the loading state issue for the Get breakdown button when custom dimensions already exist. See #12983.

Visualizza il changelog per tutte le versioni.