TrackFormPro – Lead Form Tracking for Facebook Pixel & Meta Conversions API

Changelog

1.5.3

• Premium: an emptied Qualified or Won event stays empty and means “send nothing for this stage” (it used to come back after saving). A lead marked while its event was empty shows “Send to Meta” once the event has a name.
• Premium: Qualified and Won can’t share one event name, and a warning shows when the Qualified event is one your forms already send (such as Lead), as it already did for Won.
• Premium: a lead is never moved back down (a CRM sending “open” for a won lead leaves it Won), since Meta can’t take an event back.
• Premium: the Won currency shows exactly what you typed, and a mistyped currency keeps the saved one.
• Premium: a saved Slack webhook URL or Telegram bot token can be removed; CRM stage lines that can’t be used are reported after Save; the “Replace the key” option explains when to use it.
• The email address for Tracking Monitor problems: a mistyped address is reported after Save and the saved one kept.
• Premium Report: a campaign, ad set or ad that spent but brought no leads now has its own row (it was only in the total), and a campaign that shows up by both name and ID has its spend counted once.
• “Where this lead came from” in form emails is on for new installs only; sites updating from 1.4 turn it on in General → Emails (form emails can go to clients or lead buyers).
• Setup wizard: typing a pixel that is already saved updates it instead of replacing your first pixel, and a new pixel no longer takes over the old pixel’s test event code.
• Premium: changing a form’s event on the Forms tab updates the Qualified/Won warning straight away.
• Premium: “Not junk” on a lead from a form set to send no lead event, or a lead older than 7 days, moves it back to New without sending anything (it used to send a Lead event, or refuse).
• Premium CRM sync: Lost stages (Lost, Closed lost, Abandoned …) are accepted and change nothing, instead of answering with an error; map your own with “= ignore”.
• Premium ad spend: an ad account with more spend rows than one sync reads keeps its synced spend and shows why, instead of saving part of it.
• Premium: Slack and Telegram alerts wait up to 15 seconds for an answer (it was 4, so an alert that arrived could be reported as failed), and a slow “Send a test” explains that the message may still have arrived.
• Settings: a “Saved, except …” message clears as soon as you change a field, so it never describes an older save.
• Premium CRM sync reads the messages CRMs really send: GoHighLevel’s Webhook action (its pipeline stage field, with “open” and a stage both given, the key in the URL or in custom data, and never the assigned user’s email), HubSpot’s wrapped properties (an unrelated field is never taken as the Won value) and default deal stages, Pipedrive’s old values (ignored) and Zoho’s lead statuses. A request without an email or phone says so. New: Copy URL with key.
• Settings: checkboxes redesigned: options that belong to a switch sit under it (dimmed while it is off), long lists use columns, and boxes line up with their text.

1.5.2

• Premium: the leads settings (follow-up events, junk filter, Slack and Telegram alerts, CRM sync, ad spend) are now a “Leads & alerts” tab in TrackFormPro → Settings, saved like the other tabs. The Leads page keeps the list, with a Settings button.
• Premium: a value that isn’t saved (for example a Slack URL or bot token in the wrong format) is now explained after Save, instead of being left out silently.
• Premium: the Won currency follows the currency your leads report; the CRM key is hidden on screen.
• Premium: campaigns, ad sets and ads whose URL parameters carry only IDs are shown with their names (from the ad spend sync) in the Report and in Leads.
• How to Configure: every 1.5 feature, where its setting is, and how-tos for Slack, Telegram, CRMs and ad spend.
• FAQ: the free plugin sends to as many pixels as you add (it said one).
• Calls and WhatsApp: the limit of 10 taps an hour now applies per visitor (IP address and browser), with up to 100 per IP address, so visitors who share a mobile network’s address are all counted.

1.5.1

• Dashboard box and Tracking Monitor: the lead counts of the 30 days before updating are filled in from the activity log, instead of starting at zero.
• Premium, Leads: a lead shows only its next step (Qualified → Won); a Qualified or Won already sent to Meta isn’t undone, as Meta can’t take events back. A send that failed can be sent again.
• Premium, Leads: a warning when your forms already send the Won event (e.g. Purchase from a lead router), so purchases aren’t counted twice. Use another name for Won, like ConvertedLead.
• Premium, Leads → Settings: links to each section at the top; tab spacing fixed.

1.5.0

• New: Tracking Monitor. Once a day TrackFormPro checks that the pixel is on your home page (and isn’t loaded twice by another plugin or your theme), that forms which usually send leads haven’t stopped, and the health check’s problems. It emails you once about each new problem (General → Emails).
• New: the TrackFormPro box on the WordPress Dashboard: leads sent to Meta today, in 7 and 30 days, a 14-day chart, call and WhatsApp taps, and problems.
• New: calls and WhatsApp. Taps on phone links and WhatsApp links are sent to Meta as Contact events (browser and server, one event ID). On for new sites; turn it on in General → Calls and WhatsApp.
• New: “Where this lead came from” (ad, campaign, ad set, landing page) at the end of your form’s notification emails. Turn it off in General → Emails.
• New: setup wizard (TrackFormPro → Setup): connect the pixel, send a test event and choose your forms.
• Premium, new: Leads. Every lead in one list with its source; mark leads Qualified or Won (with the value) and Meta gets a follow-up event for the same person. Also CRM stage sync, cost per lead and per won lead in the report, a junk filter, and instant lead alerts in Slack or Telegram.
• Spam submissions are now recognized before the consent check (nothing changes in what is sent to Meta).
• Fixed: “Don’t send submissions from logged-in admins” now also recognizes admins on Contact Form 7, which submits forms through the REST API.
• Suggested privacy policy text in Settings → Privacy (Policy Guide).

1.4.13

• The plugin is now listed as “TrackFormPro – Lead Form Tracking for Facebook Pixel & Meta Conversions API”. Nothing changes in how it works.
• The plugin now calls itself TrackFormPro everywhere (admin menu, page titles, messages and alert emails), matching its name on WordPress.org.
• Corrected the test event code wording: Meta still counts events sent with a test code, so the setting, the health check and the FAQ now say to use it only while testing.
• Fixed: after updating, the plugin pages could keep showing the old logo from the browser’s cache. The logo now has a new file name.

1.4.12

• New TrackFormPro logo: the yellow arrow on the plugin’s pages and Freemius screens, and as the admin menu icon.

1.4.11

• New “Default phone country” setting (General → Customer data). Phone numbers typed without a country code, like 98765 43210 or 07700 900123, now get the right country calling code before they’re hashed, so Meta can match them. “Automatic” uses your site’s timezone and language. Before, every 10-digit number was treated as a US or Canada number.
• ZIP codes follow the same country: only US ZIP codes are shortened to 5 digits, so 6-digit postcodes such as Indian PIN codes are sent whole.
• A form’s Country field still takes priority, and numbers typed with + or 00 are left as they are.
• Elementor Forms is no longer labelled beta: tested with Elementor 4.3.2 and Elementor Pro 3.24.4 on a live site sending events to Meta.
• The plugin’s FAQ and readme now say plainly that the free and paid versions of every supported form plugin work.

1.4.10

• The “Support Forum” link in the plugin menu now opens the TrackFormPro forum on WordPress.org.
• No more trial notice on every admin screen: the Premium trial is offered on the plugin’s own pages only.
• After 10 leads sent to Meta, TrackFormPro asks once for a WordPress.org review on its own pages (“Maybe later” asks again in 30 days; “Don’t ask again” stops it).
• Forms tab: when a form plugin is active but has no forms yet, it now says so instead of “No supported form plugin is active”.

1.4.9

• The plugin is now listed as “TrackFormPro – Lead Form Tracking for Meta Conversions API & Pixel” (WordPress.org naming rules). Nothing changes in how it works.

1.4.8

• Several Meta pixels in the free version: add as many pixels as you need, and every lead is sent to each of them. Premium adds choosing a pixel per form.
• Premium, sites that already have several pixels: your existing forms keep sending to the first pixel, as before. New forms send to all pixels until you choose one.
• The plugin is now called “Track Form Pro – Lead Form Tracking for Meta Conversions API & Pixel”. Track Form Pro is not affiliated with Meta.

1.4.7

• Plugin header: the author address is no longer a copy of the plugin address (a WordPress.org requirement). No change in how the plugin works.

1.4.6

• Security hardening: request data is read together with its nonce check, a signed-in user’s browser-events request needs a valid nonce, and the hidden form fields are escaped where they are printed.
• Internal names (transients, query arguments) all use the track_form_pro_ prefix.

1.4.5

• Free version: fewer upgrade prompts on the General tab. Premium features are listed once, in the summary at the bottom of the page.

1.4.4

• Multisite: every site of a network gets the recommended settings and its own tables, also sites added later; deleting the plugin cleans up every site.
• Deactivating the plugin removes its scheduled jobs (they are scheduled again when it is activated).

1.4.3

• Premium: Meta’s Event Match Quality is shown in the header of the settings page (for example “Match quality 9.3/10”) and kept up to date in the background.

1.4.2

• Report (Premium): new Placement and Platform breakdowns. Add placement={{placement}} and site_source_name={{site_source_name}} to your ad URL parameters to see leads per Feed, Reels, Stories, and per Facebook or Instagram.
• Report: campaign_id, adset_id and ad_id are read too, and are shown when no name is passed. All campaign parameters are now remembered when the visitor moves to another page before submitting.
• Report: “ig”, “an”, “msg” and “th” as utm_source are counted as Meta traffic.
• Form abandonment is easier to read on phones.
• Fixed: Contact Form 7 forms were shown as “#cf7_10” instead of “#10” in the activity log; the Status tab shows the form’s name for the last event.

1.4.1

• Activity Logs: events from older versions that failed and were then delivered are now shown as retried (not failed), with the right attempt numbers.
• Premium report: sources written as facebook_ad, fb, meta_ads and similar are reported as “facebook”, and placeholders Meta didn’t fill in (such as {{ad.id}}) as “(none)”. Earlier report data is renamed on update.
• Premium report: lead values show their currency, and the conversion rate says “new” when there is no earlier period to compare with.
• Premium form abandonment: multi-step forms (e.g. Gravity Forms pages) and forms with validation errors now report the field where visitors left on later steps too.

1.4.0

• Customer data is filled in for you: the email, phone, name and address fields of each form are found from the form plugin’s field types (and their labels), and used until you change them. A field with the whole name is sent as first and last name. Forms whose fields were saved as “Not mapped” earlier show “Email/phone fields found” and a “Use the fields found” button.
• Premium: Form abandonment in the report: which forms visitors start but don’t submit, how many, and the field they were in when they left. Only the field is recorded, never what visitors type; consent and bot filtering apply as for the rest of the report.
• Premium: Weekly email report: leads and lead value, what reached Meta, top forms and campaigns, forms visitors give up on and anything in your setup that needs a look, on the day you choose. “Send one now” shows you the email.
• Premium: the Double-counting check is now shown under General → Lead quality & reports, with what it found.
• New look for the admin pages, matching trackformpro.com: a navy header, clearer type (Archivo, bundled), a white canvas, and the forms as one list.
• Report counters only accept forms that exist on the site.

1.3.1

• Activity Logs redesigned: results by day, filters (sent, retried, failed), customer data at a glance, a 7-day chart, and details with what was sent, Meta’s answer and every delivery attempt. Works on phones.
• Failed events that are being retried now show as “Retrying” instead of “Failed”, and a failed event shows “Delivered later” once a retry gets through.
• New “Waiting to retry” panel with a Retry now button.
• Failure alert emails redesigned: they explain what is wrong and how to fix it, name the form, and come from “Track Form Pro”.
• Tested with Elementor 4.3.2 (Elementor Forms are still labelled beta), and with Autoptimize, LiteSpeed Cache (combine, defer and delay JavaScript), Complianz, CookieYes and WP Consent API.
• Fix: with “Require consent” on, a visitor who accepts the consent banner and then submits a form on the same page now also gets the browser event. Before, browser tracking only started on the next page.
• Fix: WP Consent API with consent banners that only tell the browser their consent model (e.g. CookieYes): server events now wait for the visitor’s explicit consent, like browser events.
• Retries keep the time of the first failure, so an event is never sent after Meta’s 7-day limit.
• Report: same header as the other pages, fits on phones, and conversion rates are hidden when fewer form views than leads were recorded (instead of showing more than 100%). In the free version, the Report page now previews the real report with example numbers.
• Clearer Premium badge (gold, with a crown) on locked features in the free version.
• Removed “Send only when paid” for Gravity Forms payment forms, so every form plugin works the same way: the event is sent when the form is submitted. Events still waiting for a payment when you update are sent right away.

1.3.0

• Under the hood: the code is reorganised for easier maintenance (every function now uses the plugin’s own prefix, and lead sending and the settings and log pages are classes). Nothing changes in how the plugin works or what it sends.
• Fix: a PHP 8.4 notice in the Premium report’s CSV export.

1.2.3

• First release on WordPress.org.
• Form plugins: Gravity Forms, WPForms (free and paid), Contact Form 7, Fluent Forms, Formidable Forms and Elementor Forms (beta), all on one shared engine.
• Meta Conversions API server events (Graph API v25.0) sent directly from your site, with the matching browser Pixel event and a shared event ID for deduplication.
• Customer data normalized to Meta’s format and SHA-256 hashed on your server; fbclid, _fbc, _fbp and UTMs kept from the landing page.
• Event, value, currency and default value per form, and a Track switch for forms you don’t advertise for.
• Privacy: WP Consent API or consent cookie, Limited Data Use following Global Privacy Control and Do Not Track, and bot filtering.
• Get started checklist, health check with plain-language fixes, test-event button, activity log and automatic retries.
• Works with page caching (WP Rocket, LiteSpeed Cache, W3 Total Cache, Cloudflare and others): every visitor gets their own submission token, and leads from cached pages are still counted once.
• Forms that redirect to a thank-you page also fire the browser event, on the thank-you page, with the server’s event ID.
• Optional Track Form Pro Premium with a 14-day free trial from the Upgrade menu.