Yoast SEO

Descrizione

WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 2008 (updated every few months) and it’s still true today, but that doesn’t mean you can’t improve it further! This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

Premium Support
Il team Yoast non sempre offre aiuto attivo per il Yoast SEO Plugin sui forum di WordPress.org. Aiuto personale tramite email è disponibile per clienti che hanno comprato il Premium Yoast SEO plugin only.
Nota che il SEO plugin Premium offre ulteriore funzionalità perciò puo essere che sia un buon investimento per voi, includendo la opzione di avere diversi keywords e un servizio clienti personale!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. These of course come with support too.

Bug Reports
Bug Report per Yoast SEO sono welcomed on GitHub. Il GitHun è not un forum per aiuto e problemi che non sono qualificati come bug saranno chiusi.

Write better content with Yoast SEO

Using the snippet preview, you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short, and whether your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through rate for organic search results.

Page Analysis

The Yoast SEO plugins Page Analysis functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

Combined, this plugin makes sure that your content is the type of content search engines will love!

Technical WordPress Search Engine Optimization

While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This Yoast SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines like so much:

Meta & Link Elements

With the Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn’t show. By default, it will tell search engines to index all of your pages, including category and tag archives, but to only show the first pages in the search results. It’s not very useful for a user to end up on the third page of your “personal” category, right?

WordPress itself only shows canonical link elements on single pages, but Yoast SEO makes it output canonical link elements everywhere. Google has recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives. This plugin adds those automatically. See this post for more info.

Sitemap XML

The Yoast SEO plugin has the most advanced XML Sitemaps functionality in any WordPress plugin. Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps’ existence. These XML sitemaps include the images in your posts & pages too, so that your images may be found better in the search engines too.

These XML Sitemaps will even work on large sites, because of how they’re created, using one index sitemap that links to sub-sitemaps for each 1,000 posts. They will also work with custom post types and custom taxonomies automatically, while giving you the option to remove those from the XML sitemap should you wish to.

Because of using XSL stylesheets for these XML Sitemaps, the XML sitemaps are easily readable for the human eye too, so you can spot things that shouldn’t be in there.

RSS Optimization

Are you being outranked by scrapers? Instead of cursing at them, use them to your advantage! By automatically adding a link to your RSS feed pointing back to the original article, you’re telling the search engine where they should be looking for the original. This way, the Yoast SEO plugin increases your own chance of ranking for your chosen keywords and gets rid of scrapers in one go!

Breadcrumbs

If your theme is compatible, and themes based on for instance Genesis or by WooThemes often are, you can use the built-in Breadcrumbs functionality. This allows you to create an easy navigation that is great for both users and search engines, and will support the search engines in understanding the structure of your site.

Making your theme compatible isn’t hard either, check these instructions.

Edit your .htaccess and robots.txt file

Using the built-in file editor, you can edit your WordPress blog’s .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.

Social Integration

SEO and Social Media are heavily intertwined. That’s why this plugin also comes with a Facebook OpenGraph implementation and will soon also support Google+ sharing tags.

Multi-Site Compatible

The Yoast SEO plugin, unlike some others, is fully Multi-Site compatible. The XML Sitemaps work fine in all setups and you even have the option, in the Network settings, to copy the settings from one blog to another, or make blogs default to the settings for a specific blog.

Import & Export functionality

If you have multiple blogs, setting up plugins like this one on all of them might seem like a daunting task. Except that it’s not, because what you can do is simple: you set up the plugin once. You then export your settings and simply import them on all your other sites. It’s that simple!

Import functionality for other WordPress SEO plugins

If you’ve used All In One SEO Pack or HeadSpace2 before using this plugin, you might want to import all your old titles and descriptions. You can do that easily using the built-in import functionality. There’s also import functionality for some of the older Yoast plugins, like Robots Meta and RSS footer.

Se avete bisogno di importare da un altro plugin SEO a Yoast SEO o da un tema come Genesis o Thesis, potete utilizzare il plugin SEO Data Transporter, che convertirà facilmente i vostri dati SEO da e per diversi plugin come Platinum SEO, SEO Ultimate, Greg’s High Performance SEO e temi quali Headway, Hybrid, WooFramework, Catalyst ecc.

Leggi questa guida di migrazione se hai ancora dubbi su come migrare a Yoast SEO da un altro plugin SEO.

Yoast SEO Plugin in your Language!

Attualmente è in corso un enorme progetto per tradurre Yoast SEO in 24 lingue. Finora abbiamo completato le traduzioni per Francese e Olandese, ma abbiamo ancora bisogno di aiuto per tante altre lingue, quindi se sei bravo a tradurre, unisciti a noi su translate.yoast.com.

News SEO

Sia sicuro di controllare il premium News SEO module Se ti serve Google News Sitemaps. Ha una integrazione con Yoast SEO per fornirti il potere di News Sitemaps e SEO

Further Reading

Per maggiori informazioni, puoi leggere i seguenti articoli:

From within WordPress

  1. Visit ‘Plugins > Add New’
  2. Search for ‘Yoast SEO’
  3. Activate Yoast SEO from your Plugins page.
  4. Go to “after activation” below.

Manually

  1. Carica la cartella wordpress-seo nella directory /wp-content/plugins/
  2. Attiva il plugin Yoast SEO tramite il menu “Plugins” di WordPress
  3. Go to “after activation” below.

Dopo l’attivazione

  1. You should see (a notice to start) the Yoast SEO configuration wizard.
  2. Go through the configuration wizard and set up the plugin for your site.
  3. You’re done!

Screenshot

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • The fully configurable XML sitemap for Yoast SEO.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.
  • Example of the SEO analysis functionality.
  • Example of the readability analysis functionality.
  • The advanced section of the Yoast SEO meta box.

FAQ

You’ll find answers to many of your questions on kb.yoast.com.

Recensioni

Leggi tutte le 15.648 recensioni

Contributori & Sviluppatori

“Yoast SEO” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito.

Collaboratori

“Yoast SEO” has been translated into 34 locales. Grazie ai traduttori per i loro contributi.

Traduci “Yoast SEO” nella tua lingua.

Interessato allo sviluppo?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

= 5.4.2

Release Date: September 21th, 2017

  • Bugfixes
    • Replace unsupported query prepare placeholder %1$d with %d to fix broken queries. Fixes compatibility issue with WordPress 4.8.2.

= 5.4.1

Release Date: September 20th, 2017

  • Bugfixes
    • Replace unsupported query prepare placeholder %1$s with %d to fix broken queries. Fixes compatibility issue with WordPress 4.8.2.

5.4.0

Release Date: September 6th, 2017

  • Enhancements

    • Added a hook to disabled the twitter card. (Props: @petenelson)
  • Performance

    • Replaced the use of get_posts and get_children by WP_Query.
  • Bugfixes

    • Archive pages are excluded from the sitemap based on the noindex setting. (Props: @stodorovic)
    • Prevent the throwing of an error when wpseoPostScraperL10n is not defined.
    • Escapes all input when generating links for the RSS feed.
    • Apply the wp_get_attachment_url filter to Sitemap images.

5.3.3

Release Date: August 28th, 2017

  • Bugfixes
    • Fixes a bug where table listings were not giving expected content, props Kyle B. Johnson.

5.3.2

Release Date: August 23th, 2017

  • Bugfixes
    • Fixes a bug where an invalid license notification could be shown in certain situations.

5.3.1

Release Date: August 22nd, 2017

  • Bugfixes
    • Fixes a bug where “mark as fixed” on the search console page didn’t work.
    • Fixes a bug where the configuration wizard JavaScript file was too large.

5.3.0

Release Date: August 22nd, 2017

  • Enhancements

    • Adds missing I18n function call to make a string translatable
    • Adds XML schema for image sitemap, props: stodorovic
    • Adds schema.org meta-data on every page, instead of only on the homepage
    • Adds the possibility to filter posts by readability score.
    • Exposes tinyMCEHelper as window.YoastSEO.wp._tinyMCEHelper in JavaScript
    • Exposes the ReplaceVar class in YoastReplaceVarPlugin as window.YoastReplaceVarPlugin.ReplaceVar in JavaScript
  • Bugfixes

    • Adds sanitization for the Twitter Image meta field
    • Fixes use of register_meta for usage in WordPress 4.6 and higher
    • Initialize the providers on hook after_theme_setup to make sure custom providers are added properly, props: stodorovic
    • Changes the label of the “Bad” score to “Needs improvement” while filtering on SEO or readability scores.

5.2.0

Release Date: August 8th, 2017

  • Enhancements

    • Added wpseo_pre_adjacent_rel_links filter to bypass built-in rel prev/next functionality.
    • Introduces classes to allow collecting data in the Premium plugin.
    • Renamed OnPage.org to Ryte.
    • Allow WordPress WHIP messages to be dismissed for a period of 4 weeks.
    • Adds a filter for word combinations that consist of a single one-character word.
    • Adds aria-current to the onboarding wizard active step.
  • Bugfixes

    • Removes JQMIGRATE JavaScript warnings.

5.1.0

Release Date: July 25th, 2017

  • Enhancements

    • Adds the post-type and taxonomy identifiers on the titles and metas settings tab.
    • Adds support for importing of Jetpack SEO data.
    • Improves the readability feature for Dutch, English, French, German, Italian and Spanish.
    • Adds a WordPress SEO Premium motivation box on Yoast SEO settings pages.
    • Adds a WordPress SEO Premium motivation on the social tabs.
    • Adds support for third party sitemaps providers to be registered and used.
    • Changes the column titles in the taxonomy list table to icons.
    • Adds a subheader on the notification dashboard to clarify problems and issues which are muted.
    • Improves avatars on the credit page, props Mike DeHart
  • Bugfixes

    • Fixes a bug where remove_meta_if_default and dont_save_meta_if_default don’t return the given input value as default.
    • Fixes a performance issue related to calculating text link counts when saving a post.
    • Fixes a typo in the readme.txt, props Raymond Rutjes

5.0.2

Release Date: July 13th, 2017

  • Only load babel polyfill if it hasn’t been loaded by another plugin yet.
  • Adds a feature toggle to disable the link counter tool & link columns.
  • Fixes a compatibility issue with WordPress 4.6.
  • Fixes an issue where the link columns would disappear after quick-editing a post.

5.0.1

Release Date: July 6th, 2017

  • Fixes a fatal error that could occur when trying to save a post that has <a>-tags with invalid URLs in it.

5.0.0

Release Date: July 6th, 2017

  • Bugfixes

    • Fixes a bug where images via https were not working, props Jannik Zschiesche.
    • Fixes a bug where the whip notification can be shown multiple times.
  • Enhancements

    • Introduces a module that counts links in the content.
    • Adds Flesch Reading for Italian.
    • Changes ‘page title’ to ‘seo title’ in the snippet preview.
    • Changes recommended maximum sentence length for Italian from 20 to 25 words, based on more in-depth research.
    • Implements the extracted version of the Algolia Search which is now present in yoast-components.
    • Adds a banner for the structured data course.

    • Under the hood

    • Introduces a database table to keep track of the linking structure. If the table cannot be created, a notification will be shown.
    • When there are posts or pages to reindex, a notice will be shown.

Earlier versions

Per le versioni precedenti del changelog, fai riferimento al file dedicato changelog.txt.