Yoast SEO


Yoast SEO: il plugin SEO WordPress numero #1

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.


Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.


Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Possibilità di modellizzare la descrizione dei titoli e dei dati meta per rendere migliore la tua brand e più coerenti gli snippet nei motori di ricerca.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • La funzionalità più avanzata delle Sitemap XML semplicemente facendo clic su un pulsante.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] supporto per i nostri clienti Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.


We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] Lo strumento Insights mostra su cosa si concentra il testo in modo da poter mantenere l’articolo in linea con le frasi chiave.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Suggerimenti automatici dei link interni: scrivi il tuo articolo e avrai in modo automatico gli articoli suggeriti a cui collegarti!


Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] L’anteprima delle condivisioni sui social network ti permette gestire il modo in cui la tua pagina è condivisa sui social network come Facebook e Twitter.
  • [Premium] Redirect Manager: ti permette di mantenere il tuo sito in salute reindirizzando le pagine eliminate e cambiando gli URL.

Supporto Premium

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Segnalazioni di bug

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Leggi di più

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Screenshot (schermate di esempio)

  • Il box dei meta dati del plugin Yoast SEO. Lo vedrai nelle pagine quando modifichi gli articoli, le pagine e tipi di contenuto personalizzati.
  • Esempio della funzionalità di analisi di SEO
  • Esempio della leggibilità funzione analaticà
  • Panoramica delle problematiche SEO del sito e possibili soluzioni
  • Controllo delle funzioni che vuoi usare.
  • Importa dati SEO facilmente da altri plugins SEO come All In One SEO pack, HeadSpace2 SEO e wpSEO.de.


Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!


  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Ricerca “Yoast SEO”;
  3. Attiva Yoast SEO dalla pagina dei tuoi Plugin;
  4. Vai a “dopo l’attivazione” sotto.


  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Attiva il plugin Yoast SEO attraverso il menu “Plugin” di WordPress;
  3. Vai a “dopo l’attivazione” sotto.


  1. Dovresti vedere (un avviso all’inizio) la procedura di configurazione guidata (wizard) di Yoast SEO;
  2. Usa la procedura di configurazione guidata e imposta il plugin per il tuo sito;
  3. Hai finito!


How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Come posso aggiungere il mio sito internet a Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:


*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘


’ );

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.phpat the very end.

Nella maggior parte dei temi non-Woo, questo pezzo di codice non dovrebbe essere aggiunto al tuo file functions.php.
In alternativa, puoi aggiungere manualmente il collegamento breadcrumb a singoli articoli o pagine: [wpseo_breadcrumb]

Se hai bisogno di maggiori dettagli o una guida dettagliata, leggi la nostrar Giuda all’implementazione dei breadcrumb di Yoast.

How do I noindex URLS?

Yoast SEO fornisce nolte opzioni per impostare i noindex per un’URL o un gruppo di URL. Leggi come impostare i noindex in questa guida.

Google mostra la descrizione sbagliata, come posso risolvere?

Se hai creato delle belle metadescrizioni per i tuoi articoli del blog, niente è più fastidioso di Google che mostra totalmente un’altra descrizione per il tuo sito nello snippet risultati di ricerca.

Possibili cause possono essere:
1. una descrizione sbagliata nel codice
2. la cache di Google obsoleta
3. la manipolazione dei termini di ricerca
4. Google ha ignorato la meta descrizione

Leggi qui come risolvere il problema della descrizione sbagliata.

Quanto spesso viene aggiornato Yoast SEO?

Yoast SEO è aggiornato ogni 2 settimane. Se vuoi sapere perché, leggi questo articolo in cui spieghiamo perché rilasciamo aggiornamenti ogni 2 settimane!

Come posso ottenere supporto?

Poiché il nostro plugin gratuito viene utilizzato da milioni di persone in tutto il mondo, non riusciamo ad offrirti un supporto completo via email. In caso di problemi con il plugin Yoast SEO per WordPress, puoi chiedere assistenza sul nostro forum di supporto all’indirizzo wordpress.org o passare alla versione Premium o consultare la nostra Documentazione all’indirizzo kb.yoast.com .

I plugin che compri su Yoast sono chiamati ‘plugin premium’ (anche se Premium non è nel nome) e includono un anno di aggiornamenti e supporto personale via email. Questo significa che puoi contattare il nostro team di supporto per ogni domanda riguardo a tali plugin.

Leggi tutto su come ottenere supporto

I have a different question than listed here

Puoi trovare la risposta a questa domanda nella nostra Documentazione: kb.yoast.com.


17 Febbraio 2020
The best seo plugin for WordPress and its suggestion to improve SEO of a post is awesome and helped me more to create best posts for search engines.
Leggi tutte le recensioni di 27.071

Crediti e riconoscimenti

“Yoast SEO” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito.


“Yoast SEO” è stato tradotto in 41 lingue. Grazie ai traduttori per i loro contributi.

Traduci “Yoast SEO” nella tua lingua.

Ti interessa lo sviluppo?

Esplora il Codice segui il Repository SVN iscriviti al Log delle Modifiche. Puoi farlo tramite RSS con un lettore di feed.

Changelog (registro delle modifiche)


Release Date: February 18th, 2020

Yoast SEO 13.1 is out today! In this plugin, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. Learn more about the latest versions of Yoast SEO in our 13.1 release post!


  • Fixes a bug where the HowTo schema name was incorrectly set to the page title.
  • Fixes a bug where the “force rewrite titles” option would remove the title tag in svg tags. Props to stodorovic


  • Sets the Schema HowTo name and Article headline to the post title with a fallback to “No title”.
  • Adds the inLanguage property to the schema CreativeWork pieces.
  • Removes a duplicate directory from the composer autoload classmap configuration. Props to szepeviktor
  • Improves the copy for the paginated comments Site Health check.


  • Removes the Search Console item from the admin menu and the toolbar menu.


Release Date: February 4th, 2020

Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. Read more about those changes in our 13.0 release post!


  • Hides the Facebook settings when Open Graph is disabled.
  • Adds a success state to the paginated comments Health Check. This means the paginated comments check will also be shown when the paginated comments are set up correctly.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.